With all of the elements of the sales environment that we cannot control, it's vital to streamline what is within reach.
There's a lot about the sales environment that sales leaders cannot control. The list includes the economic cycle, the growing size of the buying committee, a lengthening decision cycle, rising costs of doing business, and the behavior of the competition. Proof of this reality is the fact that 71% of the Fortune 400 missed their sales goals in Q1 of 2023- and the normal rate is about 40% globally. Focusing on what you can't control is a sure path to frustration.