Stronger recruiting has become a make-or-break issue, with both B2E Marketing and B2E websites now an essential focus. Home care agencies are already business-to-business companies (B2B) if they work with institutions to receive referrals. They are also business to consumer (B2C) since they market directly to consumers who need care for themselves or their loved ones. B2E websites and B2E marketing is a critical focus for growth. But what is B2E?