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1 min read

When a client asks us: What is your favorite sales hack?

By David Mills on September 23, 2020

The questionWhen someone asks in a coaching session: “What’s your favorite sales hack of all time?”

Topics: Sales Funnel Sales Repeat After Me
4 min read

Video vs. Phone for Senior Sales

By David Mills on May 12, 2020

If you are in senior sales, in order continue closing sales right now, you have to find new ways to walk seniors through their decision journey. The salespeople that we talk with report that using the phone to navigate the details of complex and emotional decisions is difficult. Understanding the value of moving to video vs. phone is vital for senior salespeople that want to retain and build their closing rate.

Topics: Sales Funnel Sales funeral home marketing
4 min read

Mastering Virtual Sales with Seniors

By David Mills on May 4, 2020

Topics: Sales Funnel Sales funeral home marketing Senior Living business growth strategies
4 min read

Why First Calls Go to Another Company

By David Mills on January 9, 2020

Topics: Sales Funnel Sales funeral home marketing
3 min read

Should I be taking Facebook Seriously as a senior services growth tool?

By David Mills on November 6, 2019

Topics: Sales Funnel Sales funeral home marketing Senior Living Answers
5 min read

3 Ways for Local Funeral Homes to Compete with Corporate Providers

By David Mills on October 16, 2019

Topics: Sales funeral home marketing Business to Customer business growth strategies
4 min read

Three Types of Funeral Home Social Media Users

By David Mills on July 25, 2019

Topics: Sales Funnel Sales funeral home marketing soclal networks social media
6 min read

How Do Businesses Grow When the Prospect List is Small?

By David Mills on February 11, 2019

Solving the Marketing Challenge for businesses with small prospect pools.

We’ve come a long way from the days when all marketing was distributed to the entire available audience - true mass marketing. The development of technologies like targeted cable and retargeting (serving ads to people who have visited your website), has allowed more focused and cost-effective outreach. But these approaches still don’t meet the need for the many businesses, sales teams and nonprofits who need to reach a very small pool of prospects.   

Topics: Sales Funnel school marketing Sales Answers Account Based Marketing
4 min read

A Powerful Sales Pipeline is Driven by Brand Stories

By David Mills on March 28, 2016

We need marketing that truly connects in order to deliver qualified customers. An effective sales funnel that doesn’t feel like sales at all comes from the warmth of an engaging story. In turn, those story-based activities deliver customers who are engaged with the experience. With so many media choices, allowing customers to experience your brand story from the beginning—while still ensuring the greatest number of qualified leads from our marketing investment—can be a challenge.

Topics: Sales Funnel Storytelling Sales marketing email SEO social media
3 min read

Your Sales Funnel and the Smarketing Method

By Amy Alexander on February 23, 2016

Marketing and sales departments don't always get along.

I'm a marketer at heart. I like colorful collateral and edgy marketing headlines placed over beautiful photography. But, it's no secret that direct mailers, digital banner ads, and expensive ad placements can't always be directly connected to ROI. And, sales and marketing teams like to blame one another when revenue is on a downward slope. In fact, 87% of the terms sales and marketing teams use about each other are negative (Hubspot: The Power of Smarketing). In the end, however, a sales team needs their sales funnel full of qualified leads.

Topics: Sales inbound marketing marketing Business to Business Business to Customer