<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=118316065439938&amp;ev=PageView&amp;noscript=1">
Deep Dive » Brand-story
Browse All Categories
David Mills
By David Mills
on February 11, 2021

Retail, especially it's local expression, has been one of the last to get relief from COVID shutdowns. Almost every town and city now has boarded up or vacant retail. We know from news and our own conversations that many of those stores aren't coming back. While big box stores have continued in-person and added lots of delivery and pick-up options, the smaller stores that give personality and social context to our communities have been shuttered.  

Amy Alexander
By Amy Alexander
on September 16, 2020

The questionhow to help your boss understand that your brand needs time and investment.

Amy Alexander
By Amy Alexander
on September 02, 2020

The question: what to tell your boss during a rebrand, when they ask: "how can we choose the best logo?"

 

The answer:

“So glad you asked! When looking at comps, ask yourself:

Amy Alexander
By Amy Alexander
on August 18, 2020

Rebranding? Relaunching? New the the scene? Likely, you're going to sort through logo comps from a designer, but you'll do so without any really idea about how to choose the right thing. You'll look with your feelings or with your gut response. But, you won't inherently use logic or business sense in choosing the right logo.

David Mills
By David Mills
on May 20, 2020

While there are many challenges that organizations are facing as a result of COVID-19, there are also opportunities to come out of the other side as a stronger business. Resilience as a business means reaching deep to rely upon existing and newly acquired competencies to move through a season of challenge. One important area is accelerating as a result: virtualization and Revops.

David Mills
By David Mills
on March 24, 2020

When lots of things are shut down, inaction can be the greatest frustration. Here are steps you can take as a nonprofit or business right now to make the most of a challenging season.