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1 min read

How to convince your boss that your brands needs investment

By Amy Alexander on September 16, 2020

The questionhow to help your boss understand that your brand needs time and investment.

Topics: Branding brand story Repeat After Me
1 min read

What to tell your boss when they ask: how can we choose a new logo?

By Amy Alexander on September 2, 2020

The question: what to tell your boss during a rebrand, when they ask: "how can we choose the best logo?"


The answer:

“So glad you asked! When looking at comps, ask yourself:

Topics: Branding brand story Repeat After Me
3 min read

Top 3 Things to Consider When Choosing the Right Logo

By Amy Alexander on August 18, 2020

Rebranding? Relaunching? New the the scene? Likely, you're going to sort through logo comps from a designer, but you'll do so without any really idea about how to choose the right thing. You'll look with your feelings or with your gut response. But, you won't inherently use logic or business sense in choosing the right logo.

Topics: Branding brand story
8 min read

6 Things Modern Websites Must Achieve

By Amy Alexander on June 9, 2020

Topics: marketing automation Web Design marketing plan brand story education marketing Content Management System SEO Answers websites
4 min read

Business Improvement in the Crisis - Virtualization and Revops

By David Mills on May 20, 2020

While there are many challenges that organizations are facing as a result of COVID-19, there are also opportunities to come out of the other side as a stronger business. Resilience as a business means reaching deep to rely upon existing and newly acquired competencies to move through a season of challenge. One important area is accelerating as a result: virtualization and Revops.

Topics: marketing automation Agile brand story COVID-19 business growth strategies
5 min read

How to Leverage Virtual Learning Photos Being Taken of Your Students [video]

By Amy Alexander on May 1, 2020


Topics: Branding brand story education marketing marketing How to COVID-19 Business to Customer Christian School
4 min read

A Missional Moment for Christian Schools

By David Mills on March 26, 2020

Topics: school marketing brand story education marketing private school Christian School
5 min read

What you can do right now - Make a personal connection

By David Mills on March 24, 2020

Topics: brand story COVID-19 business growth strategies
1 min read

8 Things You Can Do Right Now

By David Mills on March 24, 2020

When lots of things are shut down, inaction can be the greatest frustration. Here are steps you can take as a nonprofit or business right now to make the most of a challenging season.

Topics: brand story business growth strategies
9 min read

Values on Display: the Affect of COVID-19 on Your Brand Story

By Amy Alexander on March 23, 2020

Topics: marketing plan Branding brand story Storytelling marketing COVID-19