Retail, especially it's local expression, has been one of the last to get relief from COVID shutdowns. Almost every town and city now has boarded up or vacant retail. We know from news and our own conversations that many of those stores aren't coming back. While big box stores have continued in-person and added lots of delivery and pick-up options, the smaller stores that give personality and social context to our communities have been shuttered.
We're honored to make this distinction, and we relish what this means for the company this year and beyond!
Part of the reason we were chosen for this distinction is because of a belief that we hold. And we aren't the most outstanding growth marketing consultancy because of what we do, but what other agencies do, or rather, don't do:
We believe that the current marketing agency model is unfair, and we believe there is a different way.
And here's where we stop talking about us, and start talking about the problems we have encountered with traditional agencies and even inbound agencies.