It's a famous story- George Parker used to sell NYC landmarks from a fake office. He sold the Statue of Liberty, Madison Square Garden and reportedly the Brooklyn Bridge (about twice a week). The buyers would then discover that for some reason the police wouldn't let them set up a toll booth in the middle of the bridge! It all ended after his third conviction for running these cons in 1928.
4 min read
Brochure Websites and a Bridge in Brooklyn for sale
By David Mills on October 1, 2020
Topics: Growth Driven Design websites growth marketing
1 min read
when your website is afraid: Website Therapy
By Jennifer Bailey on September 23, 2020
I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex?
Topics: Web Design websites Website Therapy
1 min read
When your boss asks the cost of making your website ADA Compliant
By Jennifer Bailey on September 23, 2020
The question: What to tell your boss when they walk in and say: “how much is it going to cost us to get our website ADA compliant?"
Topics: websites Website Therapy Repeat After Me
1 min read
when your website has no date for the prom: website Therapy
By Jennifer Bailey on September 16, 2020
No Leads To Your WEbsite, AKA: No-Date-For-Prom-Itis
Does your website lack any return visitors, or have your site visits fallen off? Is it failing to get any lead conversions from real people? Has it been more than 3 years since you have had real work done on it? Has it been built by a do-it-yourself solution, or did Jonas in your uncle’s basement design it for you?
Topics: Web Design websites Website Therapy
1 min read
Website Therapy: Techno-Spasm-Itis
By Jennifer Bailey on September 8, 2020
Have you noticed a strange pattern of inappropriate, rude or vulgar language in random places on your website? Are you seeing strange tics like popup messages or changes that you did not make?
Topics: Web Design websites Website Therapy
2 min read
De-Personalization Disorder: Website THerapy
By David Mills on August 25, 2020
Personalization vs. de-personalization
Understanding Personalization
In order to understand de-personalization we have to understand personalization. This is the use of data to deliver messages and information to the right person at the right time. This can put the right kind of data in front of the right person at the right time.
Topics: marketing automation websites Website Therapy
5 min read
the what's mine is mine: Therapy for Websites that haven't learned to share
By David Mills on July 15, 2020
Topics: Web Design websites Website Therapy conversion optimization
4 min read
The Type A: Therapy for The website that Might be driving too hard
By David Mills on July 15, 2020
Topics: Web Design websites Website Therapy
6 min read
4 Ways to Self-Evaluate Your Website Right Now
By David Mills on July 15, 2020
With the whole population shifting their communication, shopping and sharing to online, your website is more important than it's ever been. And while most websites have a large banner that speaks to immediate COVID-19 measures, that won't be enough to keep up with the pace of change that is occurring online. Taking stock of your website anytime there is a major market disruption is a good practice, with digital change fueling social change at such a rapid pace.
Topics: Web Design How to websites Website Therapy
5 min read
the Champion: websites that don't need therapy
By David Mills on July 15, 2020