Since recruiting and retaining caregivers is the lifeblood of senior care, finding the right combination of recruiting methods is critical. With in-person events off the table for now, job listing services might seem like the only viable option. The 2020 Benchmarking Study highlights an important recruiting difference between agencies that are growing and those that struggle to grow.
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If you need a recruiting advantage, borrow the inbound marketing approach that works with customers and apply it to employee recruiting.
What is inbound marketing? Inbound marketing has become a powerful tool in the effort to win customers. At its heart, inbound marketing is the delivery of value through content that builds trust and leads to a loyal buyer. Valuable content helps the customer throughout their entire journey from exploring a need all the way to making a buying decision. This approach is highly effective with home care marketing because it addresses the whole customer journey as well as the what's required for for search engine optimization (SEO). Those that find you through SEO are often the most qualified customers and employees.