How Preneed Planning Helps Seniors Regain a Sense of Control

By David Mills
on May 23, 2020

How your sales activity can help seniors during the restrictions imposed by COVID-19.

No other group in our society has been affected as deeply as seniors during COVID-19. In addition to the associated health risks, seniors are experiencing the greatest amounts of social isolation and will remain isolated for a longer period of time. Social isolation, whether it is a result of physicial limitations, or the shelter in place requirements, is strongly linked to depression and anxiety in seniors. A large percentage of those who are sheltering in place (47%) are reporting that they are experiencing anxiety and depression - that's a jump of 30% over those who aren't stuck at home.

Video vs. Phone for Senior Sales

By David Mills
on May 12, 2020

If you are in senior sales, in order continue closing sales right now, you have to find new ways to walk seniors through their decision journey. The salespeople that we talk with report that using the phone to navigate the details of complex and emotional decisions is difficult. Understanding the value of moving to video vs. phone is vital for senior salespeople that want to retain and build their closing rate.

Seniors are Easier than Ever to Reach Online

By David Mills
on May 06, 2020

People used to believe that seniors couldn't really be reached online. That's one reason that funeral preplanning and senior living still relies upon postal mail and expensive mass media. Along with everything else, times have changed. Now it's easier than ever to reach seniors online.

The trends toward online participation among seniors have been consistently growing for a number of years, but along with the rest of the population, they've gone more digital in 2020 that anyone could have imagined.

Mastering Virtual Sales with Seniors

How Much Does a Virtual Tour Cost for My Campus?

Importance of Video is Accelerating in 2020

By David Mills
on March 10, 2020

The use of all types of video has increased consistently dramatically year over year for the past decade. In 2015, marketers reported that 78% felt that video was important and in 2020 that number is 92% (Wzowl 2020). Many businesses, schools, and nonprofits have incorporated video to a limited degree in their sales and marketing, but much of that adoption is falling far behind the way that both consumers and business buyers behave.

Why First Calls Go to Another Company

What Communities Can Learn from Dia de los Muertos

Your Reputation. Your Stars are in their hands.

By David Mills
on October 29, 2019

For a funeral home owner, there is probably not an asset that is more valuable than the funeral home’s reputation. Yet, the emergence of social media has changed the way that people evaluate the businesses that they should trust for important family needs.

85% of Americans report that they trust online reviews more than what their friends or family say about a business. (Brightlocal)