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6 min read

Do you need a second website or microsite for growth?

By David Mills on June 4, 2020

We tend to think of our websites in the singular. You may think that you “have a website” (i.e., one) and that one site is where everything has to fit. It’s easy to think that one business or organizational website is the single container for all of your online presence, but that’s not the reality for effective web marketing. Effective web marketing includes multiple landing pages, sub-sites or micro-sites for specific purposes all with the goal of giving people the exact information and opportunities that they need to become our customers.

Topics: school marketing healthcare marketing Productivity education marketing funeral home marketing inbound marketing Home Care growth marketing
2 min read

The Emerging Role of the Digital Funeral Director

By David Mills on June 1, 2020

Sometimes change occurs slowly, other times it accelerates due to events and human culture. Up until 2020, the digital revolution has been slowly developing in the funeral industry, with many elements like websites, sales processes and video lagging behind many other industries. It is understandable, since so much of the work of caring for families during loss is was done in person by professional funeral directors.

Topics: funeral home marketing
5 min read

How the Pandemic Has Changed Three Attitudes about Funerals

By David Mills on May 29, 2020

Topics: funeral home marketing COVID-19
3 min read

How Preneed Planning Helps Seniors Regain a Sense of Control

By David Mills on May 23, 2020

How your sales activity can help seniors during the restrictions imposed by COVID-19.

No other group in our society has been affected as deeply as seniors during COVID-19. In addition to the associated health risks, seniors are experiencing the greatest amounts of social isolation and will remain isolated for a longer period of time. Social isolation, whether it is a result of physicial limitations, or the shelter in place requirements, is strongly linked to depression and anxiety in seniors. A large percentage of those who are sheltering in place (47%) are reporting that they are experiencing anxiety and depression - that's a jump of 30% over those who aren't stuck at home.

Topics: funeral home marketing Senior Living
4 min read

Video vs. Phone for Senior Sales

By David Mills on May 12, 2020

If you are in senior sales, in order continue closing sales right now, you have to find new ways to walk seniors through their decision journey. The salespeople that we talk with report that using the phone to navigate the details of complex and emotional decisions is difficult. Understanding the value of moving to video vs. phone is vital for senior salespeople that want to retain and build their closing rate.

Topics: Sales Funnel Sales funeral home marketing
2 min read

Seniors are Easier than Ever to Reach Online

By David Mills on May 6, 2020

Topics: funeral home marketing assisted living
4 min read

Mastering Virtual Sales with Seniors

By David Mills on May 4, 2020

Topics: Sales Funnel Sales funeral home marketing Senior Living business growth strategies
3 min read

How Much Does a Virtual Tour Cost for My Campus?

By Amy Alexander on April 17, 2020

Topics: healthcare marketing education marketing funeral home marketing COVID-19 Answers Christian School
5 min read

Importance of Video is Accelerating in 2020

By David Mills on March 10, 2020


The use of all types of video has increased consistently dramatically year over year for the past decade. In 2015, marketers reported that 78% felt that video was important and in 2020 that number is 92% (Wzowl 2020). Many businesses, schools, and nonprofits have incorporated video to a limited degree in their sales and marketing, but much of that adoption is falling far behind the way that both consumers and business buyers behave.

Topics: education marketing funeral home marketing employer brand growth marketing business growth strategies
1 min read

Get More Reviews Quick Guide for Funeral Homes

By David Mills on January 16, 2020

Topics: funeral home marketing