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1 min read

When asked: How can we get more good content on our website?

By Amy Alexander on September 8, 2020

The questionWhat is your answer when a client asks: “How can I get more good content on my website?”

 

The answer:

Gary Vaynerchuck is famous for having said: “Every one of you is a media company.” 

Topics: Content Management System SEO content writing Repeat After Me
1 min read

When your intern asks: How Do I SEO my articles?

By Jennifer Bailey on September 8, 2020

The question: what to say to your intern when they ask: "what's the first thing I can do to seo my articles?"

 

The answer:

"Oh hey intern, thanks for asking about optimizing your content!

Topics: SEO Repeat After Me
8 min read

6 Things Modern Websites Must Achieve

By Amy Alexander on June 9, 2020

Topics: marketing automation Web Design marketing plan brand story education marketing Content Management System SEO Answers websites
4 min read

SEO Magic Tricks that Win Every Time

By Jennifer Bailey on February 19, 2020

Topics: SEO websites
3 min read

Healthcare marketing - Digital Ads vs. SEO

By David Mills on June 6, 2019

If you wonder whether healthcare marketing should focus on digital ads or organic SEO (search engine optimization), the right answer is often - "yes." Making a choice about how to prioritize ads in your healthcare marketing can pit your efforts to create the content required for effective SEO against digital ads. The digital ads vs. seo decision should be based on your current business needs, and balanced against long-term goals. Healthcare marketing, done well, can address both long-term and short-term business goals.

Topics: healthcare marketing SEO
3 min read

A Tale of Two SEOs: Understanding Local and Global Search in Home Care Marketing

By David Mills on November 17, 2017

What people see when they search for a term that has local services attached is different than what they get when they are searching more globally. Local and global search are both beneficial, and it's important to know how they work to connect someone to your home care marketing. Think of this as two kinds of web searchers:

Topics: seo marketing Home Care SEO
2 min read

SEO vs PPC: Are Paid Advertisements Right for Your Home Care Marketing?

By David Mills on November 16, 2017

SEO brings you “organic traffic,” which delivers to customers who are searching resources that solve their challenges. At the top of the same page that the organic listings appear are both the local SEO results and paid search ads. Paid ads are marked with an advertisement symbol, and people know they are click-us ads that appear on the top of the search page. While these ads are working better than they used to, people still trust the organic listings and the local listings more than they trust paid advertisements. But that does not mean they have no value. For most home care agencies that want to grow, a combination of paid and organic listings is most effective. However, reliance on paid ads only is not a good strategy for sustaining business growth.

Topics: health care seo inbound marketing marketing Home Care SEO home health ppc
3 min read

Driving Traffic to Your Website -  Crucial for Home Care Marketing

By David Mills on November 15, 2017

On the top of many agencies lists is the opportunity to drive additional visitors to their websites. This is done using search engine optimization, which is a series of steps that have a simple goal - place your website on the first page of as many search engine responses as possible. Since the dominant search engine is Google - we can simply say that SEO is designed to put you on the first page of Google searches.

Topics: marketing Home Care SEO
2 min read

Smart Marketing: Rented vs. Owned Assets

By Amy Alexander on June 21, 2016

 

In a world with endless marketing opportunities, your budget has to be strategic. Having a smart marketing plan involves investing in marketing assets you own, like your website and email list.

A smart marketing plan invests in a website.

Your website is full of owned assets, especially if the content is ranking high in Google search. Since the content you write on your website is entirely your own, and AdWords are merely rented for a premium, this makes your website very valuable. If you don't have a good SEO strategy, that's the first place you can invest for a return. Remember that relevant and fresh content should be part of any SEO strategy.

Topics: Resources inbound marketing marketing email SEO Video websites
3 min read

SEO Packages Need Content to Thrive

By David Mills on May 6, 2016

The web marketing world is full of SEO (search engine optimization) offers. They often tell stories of wild new amounts of business using back room magic. One that was shared recently promised 111% more traffic in just 14 days! Usually more web traffic is better, but SEO packages that deal only with structure and links miss the reality of customer behavior---especially if they resort to risky or unethical tactics. Without addressing what the web searcher finds when they arrive on a site, SEO can miss the main point of building valuable web traffic that creates real customers. Both the search engines and potential buyers are looking for valuable content.

Topics: inbound marketing Content Management System SEO Metrics