What's valuable enough to trade for my contact information?
A simple way to evaluate what should have a contact information gate requirement is to ask, "Could I easily get this information somewhere else?"
A Story Example
Here's what is important and what will help you cure your website's "what's mine is mine" personality: Ask yourself how people will feel about their relationship with your organization once they've provide contact information. The page above is open for anyone who wants to read it, but if they think it is valuable, they can get a PDF version as a download. We think it creates value, and that's how people in the home care industry have responded.
If you haven't takEN the Website Personality Quiz, complete it now to further understand your website's personality
Look at these areas:
Many educational organizations make inquiry and admissions forms their primary initial contact method. The inquiry form often looks and feels just like an admissions form, and creates a massive barrier before value is established.
What If I want to Chat?
Some people really don't want to talk on the phone. Like all millennials for example. They'd much rather chat, use Facebook messenger, or even text. That can be a welcome alternative to a form. And it is also a way for you to deliver information to them that is much more personal. But, don't withhold information until they chat - just chat when they are ready.