Some websites are essentially online brochures. Others have grown into proven growth machines that consistently deliver great sales leads. The distance between them is bridged when you decide to begin a website update process with some very specific elements that allow a website to do more than just present static business or product information. These websites are reaching real buyers and engaging them in ways that exceed the competition.
There are lots of choices about how and where websites are built and hosted. Normally, that's less a management decision and more something for marketing and IT to work out.
But a number of big factors are moving decisions about whether to use WordPress or HubSpot, or Apple or Microsoft onto the manager's list of concerns. One is security, and the other is the central role that websites now play in sustainable growth.
If you haven't had a website redesigned recently, you may not have a good handle on how long it might take. The time required certainly varies, and the one answer you may hear, that really isn't helpful is,
"It depends."
A better grasp of the likely timeline is helpful when you're working on marketing plans and marketing budgets.
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