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1 min read

Value Based ads bring out the best in Americans

By Jennifer Bailey on July 1, 2020

There’s nothing quite like getting the feeling of pride and patriotism from your fellow countrymen to pull on your heart strings and remind you of whats important. Thats exactly what some American companies have accomplished throughout the years through their advertising.

Topics: marketing growth marketing social media adsinthewild s+marketing
1 min read

[INFOGRAPHIC] Marketing to a 2020 Consumer: Pandemic Personas

By Amy Alexander on June 24, 2020

Topics: marketing COVID-19 Training Business to Customer
5 min read

How to Leverage Virtual Learning Photos Being Taken of Your Students [video]

By Amy Alexander on May 1, 2020


 

Topics: Branding brand story education marketing marketing How to COVID-19 Business to Customer Christian School
9 min read

Values on Display: the Affect of COVID-19 on Your Brand Story

By Amy Alexander on March 23, 2020

Topics: marketing plan Branding brand story Storytelling marketing COVID-19
6 min read

The Great Debate: a Story about A/B Testing

By Jennifer Bailey on February 27, 2020

Topics: marketing Metrics
1 min read

Is your brand story working?

By Amy Alexander on September 20, 2018

How Healthy is Your Brand Story?

Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working.

Topics: Branding brand story Storytelling Nonprofits Resources marketing Answers business growth strategies
2 min read

Does Search Engine Optimization - SEO - Help Your Brand?

By David Mills on June 28, 2018

Does all of your effort on search engine optimization, help or hurt your brand? It’s easy to miss the brand impacts of Search Engine Optimization (SEO) while you are working to ensure that customers can find you online. Search strategy is deeply interwoven with the experience that potential customers have with your brand.

Topics: Branding inbound marketing marketing Answers growth marketing business growth strategies
3 min read

Is inbound marketing alone adequate to create growth?

By David Mills on April 3, 2018

In the beginning, there was only one form of marketing. This marketing focused on pushing out advertising that interrupted people (think TV commercials, radio/magazine ads). Called outbound marketing, it used interruption as the primary tool and placed a product or service in the way of the actual information or entertainment that people were consuming. This form of marketing began to shift with the introduction of the internet. In 1999, Seth Godin published a book called, "Permission Marketing," during the era in which search engine optimization (SEO) and inbound marketing began to take shape. But is inbound marketing alone, enough to create growth?

Topics: inbound marketing marketing Answers growth marketing marketing agency
4 min read

Finding the Silver Lining in Facebook

By David Mills on April 2, 2018

When you look at the statistics, it’s easy to see that the majority (if not all) of the parents who might want to enroll their children in your school, as well as their friends, are pretty addicted to Facebook. Facebook is smart, and they’ve made it possible for the average American to make sharing family photos, playing games, checking in, and messaging a normal part of their daily operating system.

Topics: school marketing education marketing private education private school inbound marketing marketing Christian School business growth strategies social media
3 min read

Agile Marketing Can Accelerate Business Growth

By David Mills on February 27, 2018

The promise of technology for business is its ability to make big resources available for everyone. It’s an equalizer. The personal applications have changed entertainment, personal networking, finance, job hunting, and many other parts of our lives. In business, we look to technology accelerators in ecommerce, cloud services, software that is developed through broad crowdsourcing, and other systems that allow us to do more with less time and money.

Topics: agile marketing marketing business growth marketing business growth strategies