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The questionWhen someone asks in a coaching session: “What’s your favorite sales hack of all time?”

The answer:

Let me start by saying that I don’t like the idea of sales or marketing hacks. I don’t want to be a sales hack or a marketing hack. The hack approach to sales is really another way of saying: “what shortcut can I take to improve my sales?” And, the answer depends upon whether you’re using an effective sales process already, or if you aren’t. A hack won’t fix a broken process, but it can improve a solid process.

Here’s a simple improvement: shorten your response time. If you respond in <5 minutes you have a 100X more likely to connect with the person, and 21X’s more likely to move to the next step in the sales process.  The average response time is much longer for most people.

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David Mills

Written by David Mills

David is one of the founders of Story Collaborative and serves as the Chief Growth Officer. He is passionate about finding the right strategy for each client and helping them move into sustainable growth. He is a veteran of organizational development and communications and has worked with thousands of businesses and nonprofits across the country.