The question: When someone asks in a coaching session: “What’s your favorite sales hack of all time?”
Let me start by saying that I don’t like the idea of sales or marketing hacks. I don’t want to be a sales hack or a marketing hack. The hack approach to sales is really another way of saying: “what shortcut can I take to improve my sales?” And, the answer depends upon whether you’re using an effective sales process already, or if you aren’t. A hack won’t fix a broken process, but it can improve a solid process.
Here’s a simple improvement: shorten your response time. If you respond in <5 minutes you have a 100X more likely to connect with the person, and 21X’s more likely to move to the next step in the sales process. The average response time is much longer for most people.