How to use email to fuel company growth

By David Mills
on November 07, 2022

The lack of effective email is a growth barrier

Deliver better customer experiences with email tied to a CRM (and don't ditch good customers)

It is frustrating! I know they have my email address and my phone, but my house hasn't been pressure washed for more than a year. I think the power washing company has abandoned me. I think I know why.

It's not because I was a bad customer. I had plenty of dirt on my vinyl siding, and I paid promptly. The technician was only here for a couple of hours and I said thank you, even though some of the spray fluid came through the kitchen door and ruined the tablecloth.

Our Mission: Help You Accomplish Good, Hard Things

By David Mills
on October 18, 2022

I was stunned when I heard him say it. In just a few short words, Andy Crouch, speaking at the Faith Driven Entrepreneur Conference 2022, captured what we've been working to explain for the entire life of our company. It was as if we'd finally found the words that describe our purpose. Clarity about the "why" fuels the work.

How gold mining tell us who to trust with our growth

How Growth Hacks Might Be Stopping Your Growth

Business Growth by the Seat of Your Pants?

The Cause-Centered Company Continuum

Barrier Busting: Bigging Up to Win against Competing businesses

Breaking through Growth Barriers with a Growth Team

By David Mills
on September 07, 2022

Growth teams have been only a big company strategy. It’s the magic bullet they pull out to overcome barriers, push out new products and seize new opportunities. While big companies can reach into their large staff pool to assemble a team, small and medium-sized businesses and even nonprofits can take advantage of this strategy if they understand how it works.

How to get the most out of a Consultant for Inbound Marketing

7 Things to Skip When Hiring a Small Business Marketing Consultant

By David Mills
on August 19, 2022

Avoid these time wasters in your search for a small business marketing consultant.

People who run small businesses don't think of the work they do as small - nor should they. They are the primary drivers of employment, and they pay the taxes that allow cities to operate. Small businesses create the environments that make communities great. The truth is a $10 to $40 million dollar company isn't small.

When looking for help, knowing what kind of consulting will move the ball forward can also help you to spot a marketing consultant that won't get the job done. Here's how you can sort through some of the noise to get the right kind of help.