Does all of your effort on search engine optimization, help or hurt your brand? It’s easy to miss the brand impacts of Search Engine Optimization (SEO) while you are working to ensure that customers can find you online. Search strategy is deeply interwoven with the experience that potential customers have with your brand.
Sports fans love a good fight, and there's one going on right now in the online search world. It all started on November 30, 2022, when Open AI made their service ChatGPT public. Over the holiday season, Google's top leaders had to wake up from their long winter's nap to a widely reported code red, because they realized the dramatic impact this was already having.
The lack of effective email is a growth barrier
It is frustrating! I know they have my email address and my phone, but my house hasn't been pressure washed for more than a year. I think the power washing company has abandoned me. I think I know why.
It's not because I was a bad customer. I had plenty of dirt on my vinyl siding, and I paid promptly. The technician was only here for a couple of hours and I said thank you, even though some of the spray fluid came through the kitchen door and ruined the tablecloth.
I was stunned when I heard him say it. In just a few short words, Andy Crouch, speaking at the Faith Driven Entrepreneur Conference 2022, captured what we've been working to explain for the entire life of our company. It was as if we'd finally found the words that describe our purpose. Clarity about the "why" fuels the work.
Growth teams have been only a big company strategy. It’s the magic bullet they pull out to overcome barriers, push out new products and seize new opportunities. While big companies can reach into their large staff pool to assemble a team, small and medium-sized businesses and even nonprofits can take advantage of this strategy if they understand how it works.
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