Deep Dive » David Mills
David Mills

David Mills

David is one of the founders of Story Collaborative and serves as the Chief Growth Officer. He is passionate about finding the right strategy for each client and helping them move into sustainable growth. He is a veteran of organizational development and communications and has worked with thousands of businesses and nonprofits across the country.

More from David Mills

David Mills
By David Mills
on March 06, 2023

Does all of your effort on search engine optimization, help or hurt your brand? It’s easy to miss the brand impacts of Search Engine Optimization (SEO) while you are working to ensure that customers can find you online. Search strategy is deeply interwoven with the experience that potential customers have with your brand.

David Mills
By David Mills
on February 08, 2023

We've got ringside seats, except we've got a stake in this game because AI for business is going to change everything

Sports fans love a good fight, and there's one going on right now in the online search world. It all started on November 30, 2022, when Open AI made their service ChatGPT public. Over the holiday season, Google's top leaders had to wake up from their long winter's nap to a widely reported code red, because they realized the dramatic impact this was already having.

David Mills
By David Mills
on November 07, 2022

The lack of effective email is a growth barrier

Deliver better customer experiences with email tied to a CRM (and don't ditch good customers)

It is frustrating! I know they have my email address and my phone, but my house hasn't been pressure washed for more than a year. I think the power washing company has abandoned me. I think I know why.

It's not because I was a bad customer. I had plenty of dirt on my vinyl siding, and I paid promptly. The technician was only here for a couple of hours and I said thank you, even though some of the spray fluid came through the kitchen door and ruined the tablecloth.

David Mills
By David Mills
on October 18, 2022

I was stunned when I heard him say it. In just a few short words, Andy Crouch, speaking at the Faith Driven Entrepreneur Conference 2022, captured what we've been working to explain for the entire life of our company. It was as if we'd finally found the words that describe our purpose. Clarity about the "why" fuels the work.

David Mills
By David Mills
on September 09, 2022
                                                          
David Mills
By David Mills
on September 07, 2022

Growth teams have been only a big company strategy. It’s the magic bullet they pull out to overcome barriers, push out new products and seize new opportunities. While big companies can reach into their large staff pool to assemble a team, small and medium-sized businesses and even nonprofits can take advantage of this strategy if they understand how it works.