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David Mills

David Mills

David is one of the founders of Story Collaborative and serves as the Chief Growth Officer. He is passionate about finding the right strategy for each client and helping them move into sustainable growth. He is a veteran of organizational development and communications and has worked with thousands of businesses and nonprofits across the country.

Recent posts by David Mills

4 min read

Missed Revenue Opportunities in HOME CARE CRM

By David Mills on August 3, 2020

The reports from home care agencies make it clear - agencies that put a CRM to work are driving more revenue. The 2020 Benchmarking Study shows that Agencies that use a customer relationship management system (CRM) enjoy a strong financial and practical advantage because they market more effectively, get more done in less time and ensure that prospects don't slip through the cracks. 

Topics: home care marketing
3 min read

When an MSP becomes an insider threat

By David Mills on July 29, 2020

Managed service providers, or MSPs, are trusted partners for millions of organizations. They hold the keys to almost everything of value within a business from access to banking and client records, to eCommerce and personal information. Since nailing down security issues is an important role for most MSPs, the potential that an MSP could become an insider threat is a potential reputation wrecker for these businesses.

5 min read

How Inbound Marketing Helps you Win at Home Care Recruiting

By David Mills on July 27, 2020

If you need a recruiting advantage, borrow the inbound marketing approach that works with customers and apply it to employee recruiting.

What is inbound marketing? Inbound marketing has become a powerful tool in the effort to win customers. At its heart, inbound marketing is the delivery of value through content that builds trust and leads to a loyal buyer. Valuable content helps the customer throughout their entire journey from exploring a need all the way to making a buying decision. This approach is highly effective with home care marketing because it addresses the whole customer journey as well as the what's required for for search engine optimization (SEO). Those that find you through SEO are often the most qualified customers and employees.  

Topics: Home Care inbound recruiting
5 min read

Snacks, Home Care and Hopped-Up Food Delivery

By David Mills on July 16, 2020

How Microsites are Delivering a Competitive Advantage Across Industries

Microsites are becoming a competitive strategy in a number of industries. Put simply, a microsite is a focused group of pages that provide information that is designed to serve a unique audience, location or product/service. It wraps the sales and value message up in a focused package, along with critical information and answers to questions so that when a prospect visits the microsite, they are able to learn what they need to and move to the next level of the buyer's journey.

Topics: Home Care microsite multi-location
5 min read

the what's mine is mine: Therapy for Websites that haven't learned to share

By David Mills on July 15, 2020

It's an early childhood lesson - share your toys and play nicely with others. Amidst all of the valuable information available to every consumer online, there are some who haven't learned to share. They will provide a paragraph of the information that you wanted, but after that...
Topics: Web Design websites Website Therapy conversion optimization
4 min read

The Type A: Therapy for The website that Might be driving too hard

By David Mills on July 15, 2020

The Type A personality is legendary - hard-driving, focused and competitive. But, Type A's are known to be impatient and even aggressive. What does that have to do with your website's personality? It's all about the experience that your website delivers to the visitor. 
Topics: Web Design websites Website Therapy
6 min read

4 Ways to Self-Evaluate Your Website Right Now

By David Mills on July 15, 2020

With the whole population shifting their communication, shopping and sharing to online, your website is more important than it's ever been. And while most websites have a large banner that speaks to immediate COVID-19 measures, that won't be enough to keep up with the pace of change that is occurring online. Taking stock of your website anytime there is a major market disruption is a good practice, with digital change fueling social change at such a rapid pace.

Topics: Web Design How to websites Website Therapy
5 min read

the Champion: websites that don't need therapy

By David Mills on July 15, 2020

The Champion Website Personalty has grown past all of the dysfunctional website personality issues that stop others from performing. This is truly a high-performing website in the making, and the business or nonprofit that benefits has a real asset in place. 
Topics: Web Design websites Website Therapy
3 min read

Growth Driven Websites - No Dead Weight

By David Mills on July 12, 2020

Most websites are carrying a heavy burden. It's not just the need for high-performing lead conversion, it's the massive amount of dead-weight content that simply doesn't perform. If you run a page count on your website, and compare it to pages or articles that people never visit, you'll see just how much content falls into the category of "no visitors."

3 min read

Some websites have Great personalities, how about yours?

By David Mills on July 9, 2020

Is your website someone you'd like to go to a party with? How about on vacation? You may not think of a website as having a personality - but your customers and prospects see your website as an extension of your brand. If the website is friendly, personal and efficient, that's what they think of you too. 

Topics: Web Design websites Website Therapy