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David Mills

David Mills

David is one of the founders of Story Collaborative and serves as the Chief Growth Officer. He is passionate about finding the right strategy for each client and helping them move into sustainable growth. He is a veteran of organizational development and communications and has worked with thousands of businesses and nonprofits across the country.

More from David Mills

David Mills
By David Mills
on July 15, 2021

A buyer's journey is something we normally use in marketing to customers, but it also has a lot to do with how well we can recruit quality caregivers and healthcare workers, and keep them. In the highly competitive world of healthcare and home care recruiting, it's an advantage that you don't want to miss. Adding an employee journey to your marketing can be a powerful way to build a competitive advantage in recruiting.

David Mills
By David Mills
on June 25, 2021

Your marketing plans probably need an answer - "how long does it take to build a website?"

If you haven't had a website redesigned recently, you may not have a good handle on how long it might take. The time required certainly varies, and the one answer you may hear, that really isn't helpful is,

"It depends."

A better grasp of the likely timeline is helpful when you're working on marketing plans and marketing budgets.

David Mills
By David Mills
on June 17, 2021

Knowing how to buy website design packages is an important key to business growth

No one wants a website design package that reduces their visibility, damages their brand, or frustrates their customers. Website package shopping is not the same as looking for a TV, buying a car or shopping for a new washer and dryer. Why? Because all of these things have standard measurements of volume, size, speed and they come with warranties. Almost none of those things are true of website design. 

David Mills
By David Mills
on June 09, 2021

Stronger recruiting has become a make-or-break issue, with both B2E Marketing and B2E websites now an essential focus.

Home care agencies are already business-to-business companies (B2B) if they work with institutions to receive referrals. They are also business to consumer (B2C) since they market directly to consumers who need care for themselves or their loved ones. B2E websites and B2E marketing is a critical focus for growth.

But what is B2E?

David Mills
By David Mills
on June 07, 2021

For staffing intensive businesses, passive candidates represent a big growth opportunity in 2021. Following the disruptions of 2020, the number of job changers has risen. According to a Harris Poll, 52% of U.S. workers are considering a job change this year, and as many as 44% have actual plans in place to make the leap. 

David Mills
By David Mills
on June 02, 2021

 

Three ways you maximize job listings on the best job posting sites.

Job postings are a critical part of recruiting, but the way they work can devalue the jobs you need to fill. Understanding the ways that your job posts lose their value, and taking steps to stand out, can help you attract and win more great employees.

David Mills
By David Mills
on May 19, 2021

Learn how digital marketing recruitment can give you a competitive advantage in hiring

The focus of recruitment marketing and hiring has always been on managing the process. In the world of the big job boards where large numbers of resumes are delivered quickly, the challenge used to be sorting through all the resumes to filter out the ones that didn't fit to find the gem in the list.

But that has all changed in a scarce labor market. Now instead of relying on an ATS to manage the crowd, the need for filtering has been replaced by the need for better recruitment marketing.

David Mills
By David Mills
on May 01, 2021

How Email and More Referrals Go Together for Home Care Marketing

The value of referrals for home care agencies is a proven way to build the business and a primary goal of all home care marketing.  Your former customers along with their family members and the professionals that you interact with are a great source for new business.  The challenge is finding ways to stay “top of mind” with all of these people and the time required.  To be competitive, every home care agency has to use all the tools available to stay visible and avoid drifting into invisibility. One solution is the combine traditional referral approaches with a marketing automation approach.  If you are using the right approach it will still feel personal, offer value to those you’ve served, and keep you in their thinking as they interact with friends and others who will need your services now or in the future.

David Mills
By David Mills
on April 22, 2021

Understanding digital marketing agency cost drivers

Cost is almost always a question when you are thinking about finding digital marketing help, whether you're just thinking about it or actually having conversations with prospective agencies. And the answers vary. Understanding what goes into those costs can help you to make a better decision. 

David Mills
By David Mills
on April 13, 2021

Learning from the Best Career Pages in Homecare

 

In a tight job market, staffing agencies like those in homecare recruiting and healthcare recruiting have to shift their focus from just filtering out applicants to winning them. That's the job of a career pages on websites- to engage prospects by helping them experience the culture and the unique value that the company offers. It has to reach beyond the mechanics of presenting the open positions and receiving applications. These pages fill a critical role in supporting company growth. There's lots to learn from those who are doing it well. Here are our picks for best career pages in homecare.