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Deep Dive » David Mills
David Mills

David Mills

David is one of the founders of Story Collaborative and serves as the Chief Growth Officer. He is passionate about finding the right strategy for each client and helping them move into sustainable growth. He is a veteran of organizational development and communications and has worked with thousands of businesses and nonprofits across the country.

More from David Mills

David Mills
By David Mills
on January 30, 2024

You may have noticed that it’s getting harder to get in front of new customers. They’ve walled themselves off with email, ad, and interruption blockers and filters. They’re disconnected.

David Mills
By David Mills
on January 24, 2024

As companies (and nonprofits) grow, the products and services and the customer support required to deliver them can race out ahead of the sales operation.

David Mills
By David Mills
on September 18, 2023

With all of the elements of the sales environment that we cannot control, it's vital to streamline what is within reach.

There's a lot about the sales environment that sales leaders cannot control. The list includes the economic cycle, the growing size of the buying committee, a lengthening decision cycle, rising costs of doing business, and the behavior of the competition. Proof of this reality is the fact that 71% of the Fortune 400 missed their sales goals in Q1 of 2023- and the normal rate is about 40% globally. Focusing on what you can't control is a sure path to frustration.

David Mills
By David Mills
on July 17, 2023

How to approach communication and development software to improve growth outcomes and reduce frustration and time waste.

Credible estimates tell us that sales reps spend only one-third of their time selling with the rest of their time spent on administrative tasks or data entry - is it any better for nonprofit development teams?

It’s a safe bet that your communications and development team is spending at least 5 hours or more each week just managing the technology they need to communicate.

That’s more than half of a day, wasted every week.

But that’s not all, how much time is spent each day in data entry?

There went another half day.

David Mills
By David Mills
on June 14, 2023

AI is moving fast, picking new winners and losers.

The pace of AI development has been remarkable, often surpassing the speed at which the internet evolved. While the internet took several years to reach significant milestones, such as reaching 100 million users, AI technologies have achieved similar feats in much shorter timeframes. For example, large language models like ChatGPT have gained widespread attention and usage in just a matter of months. This rapid progress can be attributed to advancements in computing power, increased availability of data, and the continuous refinement of AI algorithms.

David Mills
By David Mills
on June 09, 2023

Most companies are guilty of it. They continue adding to the tech stack until it's like a giant Jenga puzzle that just falls over of its own weight. Collecting every shiny thing that comes along with the promise of a better X, Y, or Z can be pretty tempting. And the options are almost endless with 8,000 different marketing technology (MarTech) solutions in the mix as of 2020.

Grow more with less may even seem daunting as a concept, but here's the rub: more isn't always better, and with technology, the hidden cost of lost time in learning, switching back and forth, and licensing and maintenance makes it even dicier. 

David Mills
By David Mills
on June 08, 2023

When sales teams underutilize a CRM, it shortchanges the sales team and the company management of the real value that a modern CRM should provide to a growing organization. If you'd say that your team "barely uses the CRM" or that it operates like a big address book, then you're missing out on the real impact of a CRM that delivers as it supports sales enablement.

David Mills
By David Mills
on June 05, 2023

It might not be them, it might be the CRM. The average salesperson has to use 10 tools to close a sale. If your CRM is adding value to the sales process, then getting salespeople to use it isn't a problem. It's when the CRM is just another chore that it becomes a drag - not only psychologically but on sales outcomes too.

David Mills
By David Mills
on June 01, 2023

HubSpot and Pipedrive are both easy to administer and easy to use. Both HubSpot and Pipedrive offer sales teams powerful tools for lead organization, pipeline management, and deal tracking. However, HubSpot distinguishes itself from Pipedrive in several key ways that could significantly impact your business. To help you determine which platform is the best fit for your needs, we've provided a brief overview of their respective features and differences.  

David Mills
By David Mills
on June 01, 2023

While both HubSpot and Zoho are popular CRM solutions, they offer distinct approaches to customer engagement. It's crucial to understand these differences as they can significantly impact your organization's growth and evolving needs.

So, is it Zoho or HubSpot?