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It's a famous story- George Parker used to sell NYC landmarks from a fake office. He sold the Statue of Liberty, Madison Square Garden and reportedly the Brooklyn Bridge (about twice a week). The buyers would then discover that for some reason the police wouldn't let them set up a toll booth in the middle of the bridge! It all ended after his third conviction for running these cons in 1928.
David Mills
Recent posts by David Mills
4 min read
Brochure Websites and a Bridge in Brooklyn for sale
Topics: Growth Driven Design websites growth marketing
4 min read
Is your Home care website making seniors vulnerable to scams?
Your home care website is an essential part of your marketing. It's the place that seniors and their families first experience the difference that you offer. Like a salesperson that's available 24/7, your website is the hub around which you should be building both marketing and caregiver recruiting. If that critical online resource becomes a risk for seniors, it threatens their security and your business.
Topics: Web Design home health home care marketing
3 min read
10 Steps to Market Your New Healthcare Location or Service
The massive number of details that you're managing to launch a new service line or office location can crowd out one important area - marketing. Great healthcare offerings need great patients. Starting the marketing process early and ensuring that you cover the essential elements will make the investment in clinic space, and time pay off earlier.
3 min read
What's blocking better home care caregiver recruiting?
Attracting the right number of caregivers to meet client demand is challenging. Your growth is limited by not having great caregivers available when the client is ready. And, keeping those caregivers requires that you've got a job they want when they're ready. Growing agencies are figuring out how to keep the right supply of caregivers to meet client opportunities. An insight from the 2020 Benchmarking Study points out a critical way to boost your effectiveness.
Topics: Web Design Home Care home health
1 min read
When a client asks us: What is your favorite sales hack?
The question: When someone asks in a coaching session: “What’s your favorite sales hack of all time?”
Topics: Sales Funnel Sales Repeat After Me
3 min read
The new online senior is Impacting home care growth
Topics: Home Care home health assisted living home care marketing
4 min read
Downgrading your Marketing with DIY
I'll admit it. I'm a recovering DIY addict. Some of the most humorous words spoken in our home are, "I can do that." The DIY resulted in my purchase of a 1960's Triumph Spitfire which broke more clutches than it got oil changes, and too many other projects to name, all completed with low to moderate success. But does the duct tape and baling wire (you know, the wire for hay bales) approach work in 2020 for marketing?
Topics: Web Design growth marketing
2 min read
Preventing Choice Paralysis in your Prospects
What is choice paralysis?
Choice paralysis is the inability to choose, or being frozen in the process because of mental or emotional overload. This can impact your website, the services or products that you sell, and all of your marketing. The last thing we want our marketing to do is to paralyze decisions! We want to help people make good ones!
Topics: Sales Funnel business growth strategies
1 min read
What to say when asked: Can you prove your marketing is working?
The question: How to respond when your CFO walks in and says: "We're going to cut your marketing budget, unless you can prove that your methods are working."
The answer:
You can't say: “Yikes! I need a rain check."
Topics: Sales Funnel growth marketing Metrics business growth strategies Repeat After Me
2 min read
De-Personalization Disorder: Website THerapy
Personalization vs. de-personalization
Understanding Personalization
In order to understand de-personalization we have to understand personalization. This is the use of data to deliver messages and information to the right person at the right time. This can put the right kind of data in front of the right person at the right time.
