Story Collaborative Blog

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7 Things to Skip When Hiring a Small Business Marketing Consultant

By David Mills
on August 19, 2022

Avoid these time wasters in your search for a small business marketing consultant. People who run small businesses don't think of the work they do as small - nor should they. They are the primary drivers of employment, and they pay the taxes that allow cities to operate. Small businesses create the environments that make communities great. The truth is a $10 to $40 million dollar company isn't small. When looking for help, knowing what kind of consulting will move the ball forward can also help you to spot a marketing consultant that won't get the job done. Here's how you can sort through some of the noise to get the right kind of help.

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Find a Growth Pathway in 2022 - From SaaS to the Revolutionary War

By David Mills
on January 19, 2022

Achieving a growth pathway takes momentum that can overcome the odds.

Like hungry soldiers at Valley Forge, they are all tugging on our attention -more than 8,000 different marketing software systems, plus a small army of one-person bands that decided one day to keep working from home and use some of that software. Is that the army that you need?

growth leader

The Authentic Growth Leader

By David Mills
on January 14, 2022

The rapid pace of change since 2020 has thrust many leaders into the role of growth leader for their organization. For some it is recovery, and for others it is a response to big new opportunities. Growth leaders can be found in almost every industry and with a variety of job titles. Some have a growth title like "growth manager, while others are working in RevOps. Most don't have a special title at all because they've added the growth leader job to their existing position. Whether they are an owner, a partner, a C-suite leader, or a department head, a growth leader's job has a single central characteristic: their desk is where the buck stops for company growth.

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