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3 min read

Top 6 Ways to answer: "Do I need a new website?"

By David Mills on August 17, 2020

This is a common question for many marketers. You look at your site, and it's been a few months (or a few years) since it was revamped. You start to wonder... "Do I need a new website?" Sometimes, it's not a question you're asking. In some cases, your boss walked into your office in the middle of a busy day and asked, "Hey, do we need a new website?"

Topics: Web Design seo growth marketing plan business business growth strategies Website Therapy
2 min read

way-forward personas: marketing to a changed globe

By Amy Alexander on August 4, 2020

As people begin the long road toward whatever their new post-COVID, at-home, foundationally-digital life will become, new research has emerged about consumer behavior. Ketchum's research, which surveyed consumers in mid-June, tells us a lot about how people will move forward in their buying habits.

Topics: marketing plan growth marketing business growth strategies
8 min read

6 Things Modern Websites Must Achieve

By Amy Alexander on June 9, 2020

Topics: marketing automation Web Design marketing plan brand story education marketing Content Management System SEO Answers websites
2 min read

Leaders Are Starting to Think Recovery, Are You?

By David Mills on April 9, 2020

We're starting to hear the whispers of going back to work. It's a welcome discussion. Leaders at all levels of government are starting to work through how we will start to recover. Have you started thinking about your bounce-back?

Topics: marketing plan COVID-19
9 min read

Values on Display: the Affect of COVID-19 on Your Brand Story

By Amy Alexander on March 23, 2020

Topics: marketing plan Branding brand story Storytelling marketing COVID-19
4 min read

You Might Need a New Marketing Plan if…

By David Mills on February 11, 2020

Topics: marketing plan Answers business growth strategies
1 min read

Should I be using digital ads?

By David Mills on July 1, 2019

Topics: marketing plan Answers social media
2 min read

Inbound marketing - Digital Ads vs. SEO

By David Mills on March 25, 2019

If you wonder whether inbound marketing can focus on digital ads and organic SEO (search engine optimization), the right answer is often - "yes." Making a choice about whether to include ads along with inbound marketing and its native SEO vs. digital ads is based on your business needs. Inbound marketing, done well, can address both long-term and short-term business goals.

Topics: marketing plan inbound marketing Answers
1 min read

For Business Growth, Inbound Brings All Your Marketing Together

By David Mills on November 23, 2017

There are more than 5,000 options for Martech (marketing technology).  Add that to what you need for customer service, CRM, scheduling and payment systems and it creates a dizzying array of options. Growing companies have large tech stacks and need a complex set of strategies to compete. But how do they integrate the technology and the information in a way that creates business growth?

Topics: marketing plan growth marketing business growth strategies
2 min read

Selecting Channels for Your Marketing Strategy

By David Mills on November 7, 2017

It can be a challenge to know which communication channels or networks you should use for effective digital content. Do you want to use email, text message, Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Youtube, Slideshare, Quora, or any number of other choices? There are two ways to know which communication channels will serve you best:

Topics: marketing plan marketing