As people begin the long road toward whatever their new post-COVID, at-home, foundationally-digital life will become, new research has emerged about consumer behavior. Ketchum's research, which surveyed consumers in mid-June, tells us a lot about how people will move forward in their buying habits.
We're starting to hear the whispers of going back to work. It's a welcome discussion. Leaders at all levels of government are starting to work through how we will start to recover. Have you started thinking about your bounce-back?
Values.
For many organizations, this is a concept passed around during high-level board meetings, or developed in the strategic planning or story brand process, but quickly forgotten. Even in a workplace that has their values displayed and posted for frequent employee review, company values still often feel dusty and inanimate -- not active verbs as much as required reading once or twice a year.
But now, more than ever, your corporate values are on display.
If you wonder whether inbound marketing can focus on digital ads and organic SEO (search engine optimization), the right answer is often - "yes." Making a choice about whether to include ads along with inbound marketing and its native SEO vs. digital ads is based on your business needs. Inbound marketing, done well, can address both long-term and short-term business goals.
There are more than 5,000 options for Martech (marketing technology). Add that to what you need for customer service, CRM, scheduling and payment systems and it creates a dizzying array of options. Growing companies have large tech stacks and need a complex set of strategies to compete. But how do they integrate the technology and the information in a way that creates business growth?
It can be a challenge to know which communication channels or networks you should use for effective digital content. Do you want to use email, text message, Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, TikTok, Youtube, Slideshare, Quora, or any number of other choices? There are two ways to know which communication channels will serve you best:
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