<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=118316065439938&amp;ev=PageView&amp;noscript=1">
Deep Dive » Questions
David Mills
By David Mills
on February 24, 2022

 

Get the benefits of sales and marketing alignment without surprise costs

Alignment is a critical part of building revenue, that's why sales and marketing leaders, along with CFOs and RevOps teams, include an alignment system in their plan. While the benefits are appealing (reports of 30% revenue growth are pretty common following an effective alignment), they simply have to outweigh the costs, so you've got to nail them both down.

The bigger question should focus on whether the effort is really worth the cost.