One Size Does Not Fit All
When you purchase a new car, with the exception of the color and available options, you get something almost identical to the one in the showroom. Effective websites should never be like that; a "one-size fits all approach" in websites usually means that it won't really serve any of your needs. Your brand, your logo and graphic elements, photography, videos and content along with the unique needs and preferences of your customers should shape the way your website works and feels. So while we benefit from the use of large scale open source software, what a customer finds on your website should be unique to your business. Their web experience is often the first impression of your company, and for most businesses, you need that impression to lead to customer action that results in an appointment, sale or visit.
