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6 min read

Four Keys to Help you Rebound Faster Online

By David Mills on June 4, 2020

Almost every business and nonprofit has experienced some level of market disruption. And it’s lasted longer than anyone thought. What comes along with these market disruptions is something that every leader has to pay attention to - change. 

Topics: Growth Driven Design growth marketing
4 min read

Why "I read an article..." is the #1 Most Often Told Lie

By Jennifer Bailey on March 3, 2020

A Story about Stories that Aren't (Only) Told in Words

Leisure reading is at an all-time low. Did you know that? Even Steve Jobs pointed out back in 2008 that people are reading less than one book per year. But this article is not going to be about leisure reading or the decline in our literary culture.

Topics: Growth Driven Design Answers websites content writing
5 min read

Protecting Your Company from Digital Disruption

By David Mills on November 19, 2019

Topics: Growth Driven Design Business to Business Account Based Marketing growth marketing business growth strategies
1 min read

Checklist - Why Your Website is Still Important for Business Growth

By David Mills on December 24, 2017

You have many choices for marketing and advertising - social networks, digital ads, print ads, email, direct marketing. Which one rises to the top?  If you are in healthcare, technology, education or just about any industry, you may have thought your website was not that valuable because it hasn't been bringing you customers. If this is you, you need to think again.  2017 research reinforces the fact that people who are on their way to becoming customers because they want to expand their learning will go to your website more than any other resource.

Topics: medical marketing growth Growth Driven Design marketing business growth marketing
4 min read

In Business Marketing, Always Opt for Growth First

By David Mills on November 9, 2017

Reach the audience you need more quickly... and then keep them.

Opening new services, locations, and any kind of business growth requires an investment balancing act. You ask, "which marketing spend will create a return most quickly?", and,"how can I minimize risk and reduce the “burn rate” as the business grows?" Reaching break-even isn’t the goal, since total profit at break-even is zero. The goal is to get beyond break-even to profitability.  

Topics: inbound marketing Growth Driven Design Business to Business Business to Customer business growth strategies
3 min read

Growth Marketing Strategies - Finding Audience Velocity

By David Mills on November 9, 2017

Whether you are expanding to a second (or third, fourth) location, or adding a new service line to your business, seasons of growth take your business into new levels of risk that require innovation. And beyond just the opportunity for new revenues and profits, the innovative thinking that goes with the expansion process and your business marketing strategy is actually important to the rest of your business too.

Topics: inbound marketing Growth Driven Design Business to Business Business to Customer business growth strategies
4 min read

What to Do with Your Outdated Website

By David Mills on May 16, 2017

"What to Do with Your Outdated Website," Reprinted from May 16, 2017 Fredericksburg Regional Business Magazine.

Topics: Web Design Growth Driven Design websites
4 min read

The Threat of Outdated Websites

By Jennifer Bailey on February 20, 2017

The reasons to upgrade your website’s look, layout, and content are obvious: to create more visitors, more leads, and more customers. Right?

Topics: Web Design marketing plan education marketing funeral home marketing Growth Driven Design Christian School websites
3 min read

Growth Driven Design to Improve Enrollment (i.e. Unleash Your Full-Time Recruiter)

By David Mills on December 7, 2016

Most private schools don’t have the budget for a full-time recruiter. That job gets shared by staff, board, and enthusiastic parents--often with mixed results.  What most leaders don’t understand is that they already have a full-time recruiter who just isn't showing up for work.

Topics: education marketing Growth Driven Design Christian School
3 min read

Growth Marketing Pitfall - an Obsolete Website

By David Mills on November 18, 2016

I used to use 8-Track cassettes as a training prop - illustrating how obsolete technology impacts our businesses and organizations (here's the -->wiki on 8-track in case you've never seen one). I'd almost always get a laugh just by holding one of these bulky music storage devices up to the crowd. If the inventors and marketers of the 8-track, and so many other technologies, knew how short lived their strategy might be, maybe they would have made different decisions.  Building an obsolete website is a real pitfall in growth marketing, especially given the pace of technology change.

Topics: Growth Driven Design