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9 min read

Values on Display: the Affect of COVID-19 on Your Brand Story

By Amy Alexander on March 23, 2020

Topics: marketing plan Branding brand story Storytelling marketing COVID-19
5 min read

What is a branded photo shoot? Plus, four times it's a bad investment.

By Amy Alexander on March 3, 2020

Topics: Branding brand story Storytelling Pricing
3 min read

Millennials demand authenticity - how's your brand?

By David Mills on February 24, 2020

Topics: school marketing Storytelling
5 min read

Your Brand Story - 3 Steps Forward and No Steps Back

By David Mills on February 10, 2020

A three-part series: How to own your brand story, align your team, and multiply your impact

Part 1: Own Your Brand Story

Anyone who works in a service-related industry knows the challenges of serving people, satisfying budgets and regulations, and doing all of that with a team of humans. Our experience often lines up with the title of the great book by Charles Swindoll about personal perseverance, Three Steps Forward and Two Steps Back. Sometimes it seems that just about the time we start to see our numbers climbing, we face a set-back due to customer service, a staffing issue, or even both. When you own your brand story it can help propel you to stronger growth, better staff retention and customer service.

In 2020, we’re convinced that taking three steps forward and no steps back, revolves around learning how to own your brand story, align your team, and multiplying your effort. We’re seeing these outcomes in the clients we work with and want to share them in this three-part article that will introduce the kinds of change that will create momentum that you can sustain.

Topics: Branding brand story Storytelling business growth strategies social media
7 min read

Capturing your brand story in photos: How to choose the right marketing images

By Amy Alexander on February 5, 2020

Topics: Branding brand story Storytelling assisted living
3 min read

Stories are the Ultimate Human Technology

By David Mills on January 29, 2020

It's easy to get excited about the latest "shiny object." We're excited about robotics, machine learning and creating computers that will be doing a variety of human tasks. We're even making quantum particles work for us in computing, and hopefully, they'll deliver value in the future. Software is making it possible for us to take what was available previously only to the mega-corporation into even the smallest start-up or to the individual home.

Topics: Storytelling inbound marketing growth marketing
3 min read

What Communities Can Learn from Dia de los Muertos

By David Mills on October 31, 2019

Topics: Storytelling funeral home marketing Business to Customer
1 min read

Is your brand story working?

By Amy Alexander on September 20, 2018

How Healthy is Your Brand Story?

Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working.

Topics: Branding brand story Storytelling Nonprofits Resources marketing Answers business growth strategies
3 min read

A Hollow Core, or a Story of Purpose for Your Organization

By David Mills on August 9, 2018

Authenticity is now a core concern of growing companies. Millenials and consumers want to see true integrity and are pushing for real experiences. They want long-term relationships with organizations that bring meaning to their lives rather than simply a paycheck or something delivered in a box. This goes beyond commodities—they want to be connected to organizations with a purpose that anchors the very center of their story.

Topics: Branding Storytelling Nonprofits business growth strategies
4 min read

Understanding the Customer Journey & Home Care Marketing

By David Mills on November 14, 2017

Both customers and employees go through a journey before they contact a home care or home health organization. Like a good story, the customer journey in home care marketing begins with a challenge or a need that has to be overcome. The presence of that need is what sets the journey in motion.

Topics: Storytelling marketing Home Care