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Amy Alexander
By Amy Alexander
on December 15, 2022
Value propositions are elusive. Even top companies present themselves as "different" using the same concepts and terms as their competitors. They forget to actually differentiate when they present their value to their customers. Common value proposition mistakes leave customers lukewarm about brand loyalty, and unclear about why they should look at anything more than a price-point.
Chad Alexander
By Chad Alexander
on April 29, 2021

Story Collaborative was named the "Most Outstanding  Growth Marketing Consultancy 2021" by Corporate Vision.

We're honored to make this distinction, and we relish what this means for the company this year and beyond!

Part of the reason we were chosen for this distinction is because of a belief that we hold. And we aren't the most outstanding growth marketing consultancy because of what we do, but what other agencies do, or rather, don't do:

We believe that the current marketing agency model is unfair, and we believe there is a different way.

And here's where we stop talking about us, and start talking about the problems we have encountered with traditional agencies and even inbound agencies.

David Mills
By David Mills
on August 12, 2020

Story-based marketing is a growing, dramatic change in the way that brands are connecting and building loyal relationships with their customers. This approach is more powerful than you might think. It's developed beyond simply including stories in the engagement process. Four characteristics help define the difference between traditional and story-based marketing.

A common (but outdated) definition of story-based marketing goes something like this:

Amy Alexander
By Amy Alexander
on March 23, 2020

For many organizations, this is a concept passed around during high-level board meetings, or developed in the strategic planning or story brand process, but quickly forgotten. Even in a workplace that has their values displayed and posted for frequent employee review, company values still often feel dusty and inanimate -- not active verbs as much as required reading once or twice a year.

But now, more than ever, your corporate values are on display.

COVID-19 is boiling your Brand Story down to values.

David Mills
By David Mills
on February 10, 2020

A three-part series: How to own your brand story, align your team, and multiply your impact

Part 1: Own Your Brand Story

Anyone who works in a service-related industry knows the challenges of serving people, satisfying budgets and regulations, and doing all of that with a team of humans. Our experience often lines up with the title of the great book by Charles Swindoll about personal perseverance, Three Steps Forward and Two Steps Back. Sometimes it seems that just about the time we start to see our numbers climbing, we face a set-back due to customer service, a staffing issue, or even both. When you own your brand story it can help propel you to stronger growth, better staff retention and customer service.

In 2020, we’re convinced that taking three steps forward and no steps back, revolves around learning how to own your brand story, align your team, and multiplying your effort. We’re seeing these outcomes in the clients we work with and want to share them in this three-part article that will introduce the kinds of change that will create momentum that you can sustain.

David Mills
By David Mills
on January 29, 2020

It's easy to get excited about the latest "shiny object." We're excited about robotics, machine learning and creating computers that will be doing a variety of human tasks. We're even making quantum particles work for us in computing, and hopefully, they'll deliver value in the future. Software is making it possible for us to take what was available previously only to the mega-corporation into even the smallest start-up or to the individual home.