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Deep Dive » Inbound-marketing
David Mills
By David Mills
on June 09, 2021

Stronger recruiting has become a make-or-break issue, with both B2E Marketing and B2E websites now an essential focus.

Home care agencies are already business-to-business companies (B2B) if they work with institutions to receive referrals. They are also business to consumer (B2C) since they market directly to consumers who need care for themselves or their loved ones. B2E websites and B2E marketing is a critical focus for growth.

But what is B2E?

Chad Alexander
By Chad Alexander
on April 29, 2021

Story Collaborative was named the "Most Outstanding  Growth Marketing Consultancy 2021" by Corporate Vision.

We're honored to make this distinction, and we relish what this means for the company this year and beyond!

Part of the reason we were chosen for this distinction is because of a belief that we hold. And we aren't the most outstanding growth marketing consultancy because of what we do, but what other agencies do, or rather, don't do:

We believe that the current marketing agency model is unfair, and we believe there is a different way.

And here's where we stop talking about us, and start talking about the problems we have encountered with traditional agencies and even inbound agencies.

Amy Alexander
By Amy Alexander
on April 07, 2021

See How Coke and 6 Other Big Brands Utilize HubSpot CMS

You might be surprised to hear that Coca-Cola, among other major brands like Nextdoor and Oregon State, have built attractive websites on HubSpot CMS. If you’re looking into this solution for your own company, it can be helpful to see the breadth of the platform's capabilities.

Jennifer Bailey
By Jennifer Bailey
on September 16, 2020

The questionWhat to tell your ceo when they ask: "why do we have a blog? Isn't that a bunch of musings from one of our staff?"

David Mills
By David Mills
on June 04, 2020

We tend to think of our websites in the singular. You may think that you “have a website” (i.e., one) and that one site is where everything has to fit. It’s easy to think that one business or organizational website is the single container for all of your online presence, but that’s not the reality for effective web marketing. Effective web marketing includes multiple landing pages, sub-sites or micro-sites for specific purposes all with the goal of giving people the exact information and opportunities that they need to become our customers.

David Mills
By David Mills
on January 29, 2020

It's easy to get excited about the latest "shiny object." We're excited about robotics, machine learning and creating computers that will be doing a variety of human tasks. We're even making quantum particles work for us in computing, and hopefully, they'll deliver value in the future. Software is making it possible for us to take what was available previously only to the mega-corporation into even the smallest start-up or to the individual home.

David Mills
By David Mills
on March 25, 2019

If you wonder whether inbound marketing can focus on digital ads and organic SEO (search engine optimization), the right answer is often - "yes." Making a choice about whether to include ads along with inbound marketing and its native SEO vs. digital ads is based on your business needs. Inbound marketing, done well, can address both long-term and short-term business goals.

David Mills
By David Mills
on June 28, 2018

Does all of your effort on search engine optimization, help or hurt your brand? It’s easy to miss the brand impacts of Search Engine Optimization (SEO) while you are working to ensure that customers can find you online. Search strategy is deeply interwoven with the experience that potential customers have with your brand.

David Mills
By David Mills
on June 01, 2018

Keywords are like VHS Tapes; if that’s all you have, you’re going to miss out on better opportunities.

Some things that you thought you knew about Search Engine Optimization (SEO) aren’t true anymore.