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1 min read

What to say when your CEO asks: isn't a blog just worthless musings?

By Jennifer Bailey on September 16, 2020

The questionWhat to tell your ceo when they ask: "why do we have a blog? Isn't that a bunch of musings from one of our staff?"

Topics: inbound marketing Content Management System content writing Repeat After Me
6 min read

Do you need a second website or microsite for growth?

By David Mills on June 4, 2020

We tend to think of our websites in the singular. You may think that you “have a website” (i.e., one) and that one site is where everything has to fit. It’s easy to think that one business or organizational website is the single container for all of your online presence, but that’s not the reality for effective web marketing. Effective web marketing includes multiple landing pages, sub-sites or micro-sites for specific purposes all with the goal of giving people the exact information and opportunities that they need to become our customers.

Topics: school marketing healthcare marketing Productivity education marketing funeral home marketing inbound marketing Home Care growth marketing
3 min read

Stories are the Ultimate Human Technology

By David Mills on January 29, 2020

It's easy to get excited about the latest "shiny object." We're excited about robotics, machine learning and creating computers that will be doing a variety of human tasks. We're even making quantum particles work for us in computing, and hopefully, they'll deliver value in the future. Software is making it possible for us to take what was available previously only to the mega-corporation into even the smallest start-up or to the individual home.

Topics: Storytelling inbound marketing growth marketing
9 min read

Digital Funeral Home Marketing - Getting Started

By David Mills on June 18, 2019

Topics: funeral home marketing inbound marketing
2 min read

Inbound marketing - Digital Ads vs. SEO

By David Mills on March 25, 2019

If you wonder whether inbound marketing can focus on digital ads and organic SEO (search engine optimization), the right answer is often - "yes." Making a choice about whether to include ads along with inbound marketing and its native SEO vs. digital ads is based on your business needs. Inbound marketing, done well, can address both long-term and short-term business goals.

Topics: marketing plan inbound marketing Answers
2 min read

Does Search Engine Optimization - SEO - Help Your Brand?

By David Mills on June 28, 2018

Does all of your effort on search engine optimization, help or hurt your brand? It’s easy to miss the brand impacts of Search Engine Optimization (SEO) while you are working to ensure that customers can find you online. Search strategy is deeply interwoven with the experience that potential customers have with your brand.

Topics: Branding inbound marketing marketing Answers growth marketing business growth strategies
2 min read

Keywords Are like VHS Tapes

By David Mills on June 1, 2018

Keywords are like VHS Tapes; if that’s all you have, you’re going to miss out on better opportunities.

Some things that you thought you knew about Search Engine Optimization (SEO) aren’t true anymore.

Topics: seo inbound marketing keywords
3 min read

Is inbound marketing alone adequate to create growth?

By David Mills on April 3, 2018

In the beginning, there was only one form of marketing. This marketing focused on pushing out advertising that interrupted people (think TV commercials, radio/magazine ads). Called outbound marketing, it used interruption as the primary tool and placed a product or service in the way of the actual information or entertainment that people were consuming. This form of marketing began to shift with the introduction of the internet. In 1999, Seth Godin published a book called, "Permission Marketing," during the era in which search engine optimization (SEO) and inbound marketing began to take shape. But is inbound marketing alone, enough to create growth?

Topics: inbound marketing marketing Answers growth marketing marketing agency
4 min read

Finding the Silver Lining in Facebook

By David Mills on April 2, 2018

When you look at the statistics, it’s easy to see that the majority (if not all) of the parents who might want to enroll their children in your school, as well as their friends, are pretty addicted to Facebook. Facebook is smart, and they’ve made it possible for the average American to make sharing family photos, playing games, checking in, and messaging a normal part of their daily operating system.

Topics: school marketing education marketing private education private school inbound marketing marketing Christian School business growth strategies social media
2 min read

SEO vs PPC: Are Paid Advertisements Right for Your Home Care Marketing?

By David Mills on November 16, 2017

SEO brings you “organic traffic,” which delivers to customers who are searching resources that solve their challenges. At the top of the same page that the organic listings appear are both the local SEO results and paid search ads. Paid ads are marked with an advertisement symbol, and people know they are click-us ads that appear on the top of the search page. While these ads are working better than they used to, people still trust the organic listings and the local listings more than they trust paid advertisements. But that does not mean they have no value. For most home care agencies that want to grow, a combination of paid and organic listings is most effective. However, reliance on paid ads only is not a good strategy for sustaining business growth.

Topics: health care seo inbound marketing marketing Home Care SEO home health ppc