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David Mills
By David Mills
on March 05, 2020

It's the stealth applicant season when those who aren't on your radar submit an application without warning. It's always great to get an unexpected application, but there's a downside to these surprises, too.

The challenges that the stealth applicant brings are important to consider. You can't get a handle on what enrollment "might look like," if you have a large number of people who don't give you advance signals. You also don't know if they are just submitting a safety application, or if they are a good mission fit at all.

David Mills
By David Mills
on February 27, 2017

Informative Isn't Enough: Private School Marketing has to Connect

Most people today wouldn't go to a new restaurant without checking it out online first. So why would parents send their children to a private school that has a weak web presence? Having an informative website is no longer enough. Parents and students want to feel a sense of connection. With an inbound private school marketing approach, you can build rapport with new families before they even set foot on your campus.

David Mills
By David Mills
on November 15, 2016

Buyers today, including private school families, do at least 50% of their purchase consideration by looking online, before talking to anyone at your school.  What they discover on your website can help them through the decision process and establish a relationship of value and appreciation even before they schedule a visit or attend an open house.  Inbound marketing for private education is a potent strategy that positions your school for success in the new world in which consumers own the process.