Most people today wouldn't go to a new restaurant without checking it out online first. So why would parents send their children to a private school that has a weak web presence? Having an informative website is no longer enough. Parents and students want to feel a sense of connection. With an inbound private school marketing approach, you can build rapport with new families before they even set foot on your campus.
Buyers today, including private school families, do at least 50% of their purchase consideration by looking online, before talking to anyone at your school. What they discover on your website can help them through the decision process and establish a relationship of value and appreciation even before they schedule a visit or attend an open house. Inbound marketing for private education is a potent strategy that positions your school for success in the new world in which consumers own the process.