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Jennifer Bailey
By Jennifer Bailey on July 22, 2020

Ads in the wild: Campbell Soup for the hungry soul

Hungry, hungry, hungry...

Did you ever notice that the ads you experience on vacation affect you differently than in every day life? That's the experience you might have when you are super hungry and see commercials for food! With a lot of stay-cationing going on and people choosing to travel by car instead of plane, this canned soup commercial couldn't be more timely - it will actually make you feel hungry after a long day's travel, or if you are thinking about meal prep for your stay at home crew.

This ad hit me after a long drive to a mini vacation. There I sat on a friend's couch, anxiously waiting for some grub, and Campbell's just knew it. That subliminal "hungry, hungry, hungry..." song in the background made me want to get up, run to the store, and heat up some delightful Campbell's Soup.

As you consider social ads for the COVID-induced staycation season, leverage people's desperation for fun and how you might be able to answer that call! Not a brand that solves the "fun" issue? Keep brainstorming about the summer months of 2020, and how your ads can provide a unique experience for this unique season.

Published by Jennifer Bailey July 22, 2020
Jennifer Bailey