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3 min read

What's blocking better home care caregiver recruiting?

By David Mills on September 28, 2020

Attracting the right number of caregivers to meet client demand is challenging. Your growth is limited by not having great caregivers available when the client is ready. And, keeping those caregivers requires that you've got a job they want when they're ready.  Growing agencies are figuring out how to keep the right supply of caregivers to meet client opportunities. An insight from the 2020 Benchmarking Study points out a critical way to boost your effectiveness.

Topics: Web Design Home Care home health
1 min read

when your website is afraid: Website Therapy

By Jennifer Bailey on September 23, 2020

I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex? 

Topics: Web Design websites Website Therapy
1 min read

when your website has no date for the prom: website Therapy

By Jennifer Bailey on September 16, 2020

No Leads To Your WEbsite, AKA: No-Date-For-Prom-Itis

Does your website lack any return visitors, or have your site visits fallen off? Is it failing to get any lead conversions from real people? Has it been more than 3 years since you have had real work done on it? Has it been built by a do-it-yourself solution, or did Jonas in your uncle’s basement design it for you? 

Topics: Web Design websites Website Therapy
4 min read

Downgrading your Marketing with DIY

By David Mills on September 9, 2020

I'll admit it. I'm a recovering DIY addict. Some of the most humorous words spoken in our home are, "I can do that." The DIY resulted in my purchase of a 1960's Triumph Spitfire which broke more clutches than it got oil changes, and too many other projects to name, all completed with low to moderate success. But does the duct tape and baling wire (you know, the wire for hay bales) approach work in 2020 for marketing?

Topics: Web Design growth marketing
1 min read

Website Therapy: Techno-Spasm-Itis

By Jennifer Bailey on September 8, 2020

Have you noticed a strange pattern of inappropriate, rude or vulgar language in random places on your website? Are you seeing strange tics like popup messages or changes that you did not make? 

Topics: Web Design websites Website Therapy
5 min read

What to do when your web pages are voted off the island

By David Mills on August 18, 2020

We've all seen that tribal reality TV moment when all the contestants meet by torchlight and vote to exile others with their votes written on a piece of bark, and put it into the giant tiki head. Someone is always getting voted off the island - does that apply to your website too?

Topics: Web Design
3 min read

Top 6 Ways to answer: "Do I need a new website?"

By David Mills on August 17, 2020

This is a common question for many marketers. You look at your site, and it's been a few months (or a few years) since it was revamped. You start to wonder... "Do I need a new website?" Sometimes, it's not a question you're asking. In some cases, your boss walked into your office in the middle of a busy day and asked, "Hey, do we need a new website?"

Topics: Web Design seo growth marketing plan business business growth strategies Website Therapy
5 min read

the what's mine is mine: Therapy for Websites that haven't learned to share

By David Mills on July 15, 2020

It's an early childhood lesson - share your toys and play nicely with others. Amidst all of the valuable information available to every consumer online, there are some who haven't learned to share. They will provide a paragraph of the information that you wanted, but after that...
Topics: Web Design websites Website Therapy conversion optimization
4 min read

The Type A: Therapy for The website that Might be driving too hard

By David Mills on July 15, 2020

The Type A personality is legendary - hard-driving, focused and competitive. But, Type A's are known to be impatient and even aggressive. What does that have to do with your website's personality? It's all about the experience that your website delivers to the visitor. 
Topics: Web Design websites Website Therapy
6 min read

4 Ways to Self-Evaluate Your Website Right Now

By David Mills on July 15, 2020

With the whole population shifting their communication, shopping and sharing to online, your website is more important than it's ever been. And while most websites have a large banner that speaks to immediate COVID-19 measures, that won't be enough to keep up with the pace of change that is occurring online. Taking stock of your website anytime there is a major market disruption is a good practice, with digital change fueling social change at such a rapid pace.

Topics: Web Design How to websites Website Therapy