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2 min read

How Self-Deprecation Can Save Your Failed Ad Campaign

By Jennifer Bailey on August 18, 2020

What happens when an ad campaign goes totally wrong? I mean, the ad campaign actually sends their potential customers running for the hills, wanting to jump off a cliff or even better: “climb Mount Everest in flippers,” as one commenter put it. 

Topics: ads adsinthewild s+marketing
4 min read

Your Nose Hairs Need Trimming:  Stop Filming Up Your Nose and Other Rules of Engagement for Video

By Chad Alexander on August 13, 2020

Here’s the thing guys. We understand that COVID-19 has changed the way we interact and conduct meetings. With companies like Amazon allowing remote work until next year, and Uber even extending that period until at least June of 2021, being on a video call is here to stay. But there are some rules of engagement for video. And you could be breaking them.

Topics: Facebook How to Video Killed the Radio Star Virtual Office s+marketing infographic
1 min read

Single point of failure: 6 reasons marketing falls short

By David Mills on August 11, 2020

Single Point of Failure: this is a concept in IT, business, and manufacturing planning that says: there are some things in our business that can shut us down. If they fail, we fail... As marketers, we are often subject to these single points of failure that stop us from getting things done. We get stuck, because of a single point of failure. Our marketing relies upon a single resource that is either expensive, hard to get, or slow to respond (this is a bottleneck point of failure).

Topics: growth marketing business growth strategies s+marketing Website Therapy
1 min read

Value Based ads bring out the best in Americans

By Jennifer Bailey on July 1, 2020

There’s nothing quite like getting the feeling of pride and patriotism from your fellow countrymen to pull on your heart strings and remind you of whats important. Thats exactly what some American companies have accomplished throughout the years through their advertising.

Topics: marketing growth marketing social media adsinthewild s+marketing