Once they get past the health-concerns and medical response, leaders are beginning to wrestle with the immediate and short-term impacts of the COVID-19 crisis on their organizations. Protecting, closing, canceling and postponing is just the first step. Beyond the first, somewhat shocking and challenging parts of the process, it’s critical to get a handle on ways that you can approach the large scale changes that are occurring in and around your business or nonprofit.
We tend to think of our websites in the singular. You may think that you “have a website” (i.e., one) and that one site is where everything has to fit. It’s easy to think that one business or organizational website is the single container for all of your online presence, but that’s not the reality for effective web marketing. Effective web marketing includes multiple landing pages, sub-sites or micro-sites for specific purposes all with the goal of giving people the exact information and opportunities that they need to become our customers.