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6 min read

Do you need a second website or microsite for growth?

By David Mills on June 4, 2020

We tend to think of our websites in the singular. You may think that you “have a website” (i.e., one) and that one site is where everything has to fit. It’s easy to think that one business or organizational website is the single container for all of your online presence, but that’s not the reality for effective web marketing. Effective web marketing includes multiple landing pages, sub-sites or micro-sites for specific purposes all with the goal of giving people the exact information and opportunities that they need to become our customers.

Topics: school marketing healthcare marketing Productivity education marketing funeral home marketing inbound marketing Home Care growth marketing
4 min read

A Missional Moment for Christian Schools

By David Mills on March 26, 2020

Topics: school marketing brand story education marketing private school Christian School
5 min read

Getting Perspective on COVID-19 and Your Business or Nonprofit

By David Mills on March 17, 2020

Once they get past the health-concerns and medical response, leaders are beginning to wrestle with the immediate and short-term impacts of the COVID-19 crisis on their organizations. Protecting, closing, canceling and postponing is just the first step. Beyond the first, somewhat shocking and challenging parts of the process, it’s critical to get a handle on ways that you can approach the large scale changes that are occurring in and around your business or nonprofit.

Topics: school marketing healthcare marketing education marketing business growth strategies
3 min read

Millennials demand authenticity - how's your brand?

By David Mills on February 24, 2020

Topics: school marketing Storytelling
6 min read

How Do Businesses Grow When the Prospect List is Small?

By David Mills on February 11, 2019

Solving the Marketing Challenge for businesses with small prospect pools.

We’ve come a long way from the days when all marketing was distributed to the entire available audience - true mass marketing. The development of technologies like targeted cable and retargeting (serving ads to people who have visited your website), has allowed more focused and cost-effective outreach. But these approaches still don’t meet the need for the many businesses, sales teams and nonprofits who need to reach a very small pool of prospects.   

Topics: Sales Funnel school marketing Sales Answers Account Based Marketing
3 min read

The Word They Forgot to Add to the Dictionary - Hactics (and how to know if you are doing it)

By David Mills on September 6, 2018

Def: hac·tic
ˈhaktik/
noun

  1. Marketing tactics that create busy work instead of saving time or providing shortcuts to a growth goal.
  2. Blend word from Hectic and Hack, i.e., Hactic: Hectic with Marketing Hacks.
Topics: medical marketing school marketing Nonprofits education marketing growth marketing business growth strategies social media
4 min read

Finding the Silver Lining in Facebook

By David Mills on April 2, 2018

When you look at the statistics, it’s easy to see that the majority (if not all) of the parents who might want to enroll their children in your school, as well as their friends, are pretty addicted to Facebook. Facebook is smart, and they’ve made it possible for the average American to make sharing family photos, playing games, checking in, and messaging a normal part of their daily operating system.

Topics: school marketing education marketing private education private school inbound marketing marketing Christian School business growth strategies social media
3 min read

Improve Christian School Inbound Marketing with Insights about Millennials

By David Mills on April 4, 2017

Every year, more than a million millennials become parents for the first time. This means that there are currently around 13 million millennial parents in the U.S. who have school-aged children. In order to engage this market, private schools need to understand the unique values of the millennial generation. The way that Christian school marketing reaches millennials matters, and insights into this generation make effective inbound marketing possible.

Topics: school marketing marketing Christian School
3 min read

Private School Marketing that Wins New Students

By David Mills on February 27, 2017

Informative Isn't Enough: Private School Marketing has to Connect

Most people today wouldn't go to a new restaurant without checking it out online first. So why would parents send their children to a private school that has a weak web presence? Having an informative website is no longer enough. Parents and students want to feel a sense of connection. With an inbound private school marketing approach, you can build rapport with new families before they even set foot on your campus.

Topics: school marketing private education inbound marketing Christian School