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Amy Alexander
By Amy Alexander on June 24, 2020

[INFOGRAPHIC] Marketing to a 2020 Consumer: Pandemic Personas

Marketing to consumers that have been affected by COVID-19 (hint: that's all of them) means recognizing that a global pandemic has made us all just a bit... different. Our priorities have shifted, and our response to this trauma has resulted in some interesting research. Check out how consumer behavior has changed with these four "Pandemic Personas."

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Published by Amy Alexander June 24, 2020
Amy Alexander