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David Mills
By David Mills
on September 08, 2020

What is choice paralysis?

Choice paralysis is the inability to choose, or being frozen in the process because of mental or emotional overload. This can impact your website, the services or products that you sell, and all of your marketing. The last thing we want our marketing to do is to paralyze decisions! We want to help people make good ones!

Amy Alexander
By Amy Alexander
on September 08, 2020

an ad strategy based on tigers

Since 2018, Cheetos has been the target of a new major competitor: PeaTos. These pea-filled copy-cats have one goal: be moderately more healthy than Cheetos. They've stripped out the common junk-food culprits, like artificial flavors and genetically modified ingredients, and they've replaced corn with peas. Their ad strategy -- rubbing it in Frito-Lays' face -- is nothing short of hilarious.

David Mills
By David Mills
on September 02, 2020

The question: How to respond when your CFO walks in and says: "We're going to cut your marketing budget, unless you can prove that your methods are working."

 

The answer:

You can't say: “Yikes! I need a rain check." 

David Mills
By David Mills
on August 17, 2020

This is a common question for many marketers. You look at your site, and it's been a few months (or a few years) since it was revamped. You start to wonder... "Do I need a new website?" Sometimes, it's not a question you're asking. In some cases, your boss walked into your office in the middle of a busy day and asked, "Hey, do we need a new website?"

David Mills
By David Mills
on August 11, 2020

Single Point of Failure: this is a concept in IT, business, and manufacturing planning that says: there are some things in our business that can shut us down. If they fail, we fail... As marketers, we are often subject to these single points of failure that stop us from getting things done. We get stuck, because of a single point of failure. Our marketing relies upon a single resource that is either expensive, hard to get, or slow to respond (this is a bottleneck point of failure).

Amy Alexander
By Amy Alexander
on August 11, 2020

I don't know if you've noticed, but... your consumers are at home. You know this because you're at home, too! But, it's easy to forget that everyone across the globe is at home in a way they were not previously. The continued behavioral changes of people on YouTube actually hold unique insights into how people are feeling, what they are needing, and how their life is changing. These 8 YouTube stats will remind you of the needs of your consumer. They might even launch your marketing team toward an empathetic strategy that hits a home run (no pun intended).

Amy Alexander
By Amy Alexander
on August 04, 2020

As people begin the long road toward whatever their new post-COVID, at-home, foundationally-digital life will become, new research has emerged about consumer behavior. Ketchum's research, which surveyed consumers in mid-June, tells us a lot about how people will move forward in their buying habits.

David Mills
By David Mills
on June 04, 2020

Among all of the important technology tools for getting online is the Content Management System (CMS). You might think of it as simply your website, but it is part of what should be "under the hood" of an effective online presence. Your CMS is what allows prospective customers to discover online the experience, talent and value that you offer.

David Mills
By David Mills
on May 20, 2020

While there are many challenges that organizations are facing as a result of COVID-19, there are also opportunities to come out of the other side as a stronger business. Resilience as a business means reaching deep to rely upon existing and newly acquired competencies to move through a season of challenge. One important area is accelerating as a result: virtualization and Revops.