Most Outstanding Growth Marketing Consultancy 2021: We are Honored!

By Chad Alexander
on April 29, 2021

Story Collaborative was named the "Most Outstanding  Growth Marketing Consultancy 2021" by Corporate Vision.

We're honored to make this distinction, and we relish what this means for the company this year and beyond!

Part of the reason we were chosen for this distinction is because of a belief that we hold. And we aren't the most outstanding growth marketing consultancy because of what we do, but what other agencies do, or rather, don't do:

We believe that the current marketing agency model is unfair, and we believe there is a different way.

And here's where we stop talking about us, and start talking about the problems we have encountered with traditional agencies and even inbound agencies.

30 Most Reputable Companies of 2021...And We Made the List

By Chad Alexander
on January 31, 2021

Story Collaborative was named one of the top "30 Most Reputable Companies of the Year 2021" by The Silicon Review. We're honored to have this distinction and excited for what it means this year and moving forward. Part of the reason we were chosen for this distinction is because we believe that the current marketing agency model is unfair.

What to tell your boss if they ask: Why aren’t our videos working?

By Chad Alexander
on September 23, 2020

The question: What would you tell your boss if they asked you, “Why aren’t our videos working?”

The answer:

"That’s a great question, boss lady!

Responding to the question: what's the best video editing tool?

By Chad Alexander
on September 15, 2020

The question: how do you respond to a client when they ask: "What's the best video editing tool?"

The answer:

"for high-end editing, it's DaVinci Resolve. But, there are some other great choices, too. You need to discover the best video editing tool for you and your needs. Here's how..."

In front of the camera, when your boss says: I’m terrible at this!

By Chad Alexander
on September 08, 2020

The question: how to help your boss feel at-ease in front of the camera, when they say: "I'm terrible at this!"

What to say when asked: What's better? YouTube or Vimeo?

By Chad Alexander
on September 02, 2020

The question: How to respond when asked: "what's better? YouTube or Vimeo?"

The answer:

Well, one isn’t better -- they’re just different! In general, YouTube is the place that the average business can build an audience, gain SEO value (since it’s owned by Google), and expect consumer interaction. Vimeo is really the filmmaker’s platform. This is a place you can host videos that are embedded on your website, or share edits with clients. Vimeo provides unique control of your content that YouTube is not designed for. But, don’t forget! Platforms like Facebook typically require you to upload your video there as well for the best shareability and visibility.”

Your Nose Hairs Need Trimming:  Stop Filming Up Your Nose and Other Rules of Engagement for Video

By Chad Alexander
on August 13, 2020

Here’s the thing guys. We understand that COVID-19 has changed the way we interact and conduct meetings. With companies like Amazon allowing remote work until next year, and Uber even extending that period until at least June of 2021, being on a video call is here to stay. But there are some rules of engagement for video. And you could be breaking them.

top 3 tips for filming on your iphone

By Chad Alexander
on July 28, 2020

There are many occasions as a marketing professional that call for pulling out your iPhone and capturing something. It could be your product, your customer having an awesome experience, or even in internal team challenge that has potential create amazing recruiting footage. For the next occasion, here are the top three things you can do (or tell you underling to do) to capture the best possible footage.

3 Video Ideas for Business Growth

By Chad Alexander
on May 10, 2018

Business growth is a difficult thing at times with so much to accomplish in terms of marketing, sales, and cash flow. One thing you can do with inexpensive equipment, a little know-how, and good stories is to create business growth through video. By 2019, most content consumed online will be video. Videos can help solve problems that crop in a person’s life (like the Dollar Shave Club intro video or the Chatbooks mom video). Videos can also tell amazing stories that people want to hear more about (think Red Bull’s Digging in the Carts series or Blendtec’s Will it Blend?).

The KISS Acronymn & Your SMART Marketing

By Chad Alexander
on February 07, 2016

Let me start by saying that I tried to fit three acronyms into this blog, but just couldn't make it happen. As you likely know, SMART is an acronym for defining how to create rock solid objectives, goals, targets, etc. So, how do we get SMART marketing? Getting SMART about your next big marketing push can help you out tremendously.