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Chad Alexander

Chad Alexander

Fifth-Level Wizard of video production, editing, concepts, and strategy. Unofficial Jester specializing in Dad-Jokes at Story Collaborative. Deep in the reaches of the grand technical matrix, a wizard was busy at work cracking codes, creating video, and playing pinball. Soon, his skills grew too great to be contained by the matrix, and his role at Story Collaborative was born. Chad is a videographer, video gamer, writer, board gamer, husband to an awesome wife, copy editor, and Doctor Who nerd. Chad spent nearly 10 years in the government contracting sector, has a BS in video communications, and an MS in information systems management. Chad enjoys learning about cybersecurity, drinking good scotch, and laughing entirely too much.

Recent posts by Chad Alexander

2 min read

top 3 tips for filming on your iphone

By Chad Alexander on July 28, 2020

There are many occasions as a marketing professional that call for pulling out your iPhone and capturing something. It could be your product, your customer having an awesome experience, or even in internal team challenge that has potential create amazing recruiting footage. For the next occasion, here are the top three things you can do (or tell you underling to do) to capture the best possible footage.

Topics: Facebook Video Killed the Radio Star Video social media
1 min read

KISS, YAGNI, and the '80s classic, The Goonies

By Chad Alexander on May 24, 2018

Hello everyone! It's another week and another blog.

This week, I thought I would share a few things. First, how many here have seen The Goonies?

Topics: better storytelling Video Killed the Radio Star Metrics
3 min read

3 Video Ideas for Business Growth

By Chad Alexander on May 10, 2018

Business growth is a difficult thing at times with so much to accomplish in terms of marketing, sales, and cash flow. One thing you can do with inexpensive equipment, a little know-how, and good stories is to create business growth through video. By 2019, most content consumed online will be video. Videos can help solve problems that crop in a person’s life (like the Dollar Shave Club intro video or the Chatbooks mom video). Videos can also tell amazing stories that people want to hear more about (think Red Bull’s Digging in the Carts series or Blendtec’s Will it Blend?).

Topics: Video Killed the Radio Star Video growth marketing business growth strategies
3 min read

How Blade Runner Should Change the Way We Approach Multiple Cuts

By Chad Alexander on May 10, 2018

Hello everyone!

Topics: Video Killed the Radio Star Video
2 min read

Ultra HD 4K Blu Ray runs only at 2K. Do What?!

By Chad Alexander on May 2, 2018

Let me make sure I'm doing this right:

Topics: Video Killed the Radio Star Video
3 min read

KISS Your SMART Marketing

By Chad Alexander on February 7, 2016

Let me start by saying that I tried to fit three acronyms into this blog, but just couldn't make it happen. As you likely know, SMART is an acronym for defining how to create rock solid objectives, goals, targets, etc. So, how do we get SMART marketing? Getting SMART about your next big marketing push can help you out tremendously.

Topics: marketing Metrics