Is your business adopting some of these Story Brand flaws?
If you’re familiar with Donald Miller and his book, Building a Story Brand, you obviously are familiar with the Storybrand Brandscript, a distillation of the key points made throughout the book in one nice, handy .pdf file.
This is a broad overview of the main character, the struggles they face, and the mentor figure that takes them under their wing (think Gandalf or Morpheus or even us if you want a growth agency on your side) that will symbolically guide your buyers through their own magical and wonderful buyer journey.
Here’s the problem: Real people and their real-life journeys are complicated and messy. We know because we do buyer journeys for businesses a LOT. And we discover things late in the process that neither us nor the client saw coming, because humans are unpredictable at times.
And to think that you can distill their decision processes down to anything simplistic is, well...
…to borrow a quote from Ian Malcolm in Jurassic Park: “That is one big pile of s#!+”
And just like his chaos theory, we're about to introduce some chaos into the Story Brand framework.