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If you haven’t updated your strategic marketing plan in a while, or if you've been wondering whether your marketing plan needs to be refreshed, here are 14 good reasons that you might want to plan for an update.

You might need a new marketing plan if...


1. You have a new strategic plan that calls for a better brand story, increased marketing or a new admissions marketing plan

2. When you look at your website analytics you notice that your visitor traffic is really low


3. When you look at your website analytics you discover that the majority of people that are visiting online are existing parents

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4. When you search online for schools like yours, what comes up instead of your school is almost everyone else

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5. You are still hoping that simply posting on Facebook you will increase enrollment


6. You have a new head of school

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7. You are the new marketing and admissions leader

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8. Your enrollment graph resembles a plateau, butte, or another very flat geography.

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9. Enrollment in the key enrollment grades (preschool, K, Middle School, 9th grade) are a challenge every year


10. Your marketing budget is tight and you need all of your investments to perform well


11. You have an amazing program(s) in the arts, sports, early childhood or STEM, that most people in the community don’t yet know exists


12. Many of your applicants are not a good mission fit, and you might not be attracting those who are a good fit


13. When you compare your website, video or social media to competing schools, you recognize a need for a stronger presentation


14. You have just launched a great new program and want more people to learn about it

While the great movies are fun, the need for a refresh on your marketing plan can be real. If you have one or more of these reasons to that suggest that you need your marketing and admissions to improve, connect with us so we can help you think about how to strengthen your marketing mix and your approach to reaching, winning and keeping students you love.

->Get help with your marketing plan

Click to review the whole outline that we use for an amazing refresh on your marketing plan. Or, you can reach out to discuss your plan.


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David Mills

Written by David Mills

David is one of the founders of Story Collaborative and serves as the Chief Growth Officer. He is passionate about finding the right strategy for each client and helping them move into sustainable growth. He is a veteran of organizational development and communications and has worked with thousands of businesses and nonprofits across the country.