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2 min read

top 3 tips for filming on your iphone

By Chad Alexander on July 28, 2020

There are many occasions as a marketing professional that call for pulling out your iPhone and capturing something. It could be your product, your customer having an awesome experience, or even in internal team challenge that has potential create amazing recruiting footage. For the next occasion, here are the top three things you can do (or tell you underling to do) to capture the best possible footage.

Topics: Facebook Video Killed the Radio Star Video social media
11 min read

The Why & How of Facebook Live: Embracing Your Humanity on Camera

By Jennifer Bailey on April 13, 2020

When social media erupted ten years ago, something major happened between people. As 6 degrees of separation began to shrink, so did true human connections. Face to face interactions joined the ranks of slang acronyms like LOL, JK, BRB, and IRL. Text messaging and Facebook Messenger took the place of a good old fashioned phone call.

Topics: Facebook Video social media
3 min read

3 Video Ideas for Business Growth

By Chad Alexander on May 10, 2018

Business growth is a difficult thing at times with so much to accomplish in terms of marketing, sales, and cash flow. One thing you can do with inexpensive equipment, a little know-how, and good stories is to create business growth through video. By 2019, most content consumed online will be video. Videos can help solve problems that crop in a person’s life (like the Dollar Shave Club intro video or the Chatbooks mom video). Videos can also tell amazing stories that people want to hear more about (think Red Bull’s Digging in the Carts series or Blendtec’s Will it Blend?).

Topics: Video Killed the Radio Star Video growth marketing business growth strategies
3 min read

How Blade Runner Should Change the Way We Approach Multiple Cuts

By Chad Alexander on May 10, 2018

Hello everyone!

 
Topics: Video Killed the Radio Star Video
2 min read

Ultra HD 4K Blu Ray runs only at 2K. Do What?!

By Chad Alexander on May 2, 2018

Let me make sure I'm doing this right:

Topics: Video Killed the Radio Star Video
2 min read

Smart Marketing: Rented vs. Owned Assets

By Amy Alexander on June 21, 2016

 

In a world with endless marketing opportunities, your budget has to be strategic. Having a smart marketing plan involves investing in marketing assets you own, like your website and email list.

A smart marketing plan invests in a website.

Your website is full of owned assets, especially if the content is ranking high in Google search. Since the content you write on your website is entirely your own, and AdWords are merely rented for a premium, this makes your website very valuable. If you don't have a good SEO strategy, that's the first place you can invest for a return. Remember that relevant and fresh content should be part of any SEO strategy.

Topics: Resources inbound marketing marketing email SEO Video websites