<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=118316065439938&amp;ev=PageView&amp;noscript=1">

Have you ever priced what it would cost to make your website accessible for the hearing or visually impaired?

I have. And I didn’t like the answer.

Have you ever seen the price of litigation if someone with a disability decides to file a complaint with the federal government under ADA Title III?

I have. It starts at about $225/hour and could end with a hefty fine or settlement.

It is no secret that people with disabilities often need accommodations to help them get what they need - and it’s no different online. Websites, mobile apps, PDFs all fall under the Americans with Disabilities Act (ADA). So if you didn’t already know, your online presence may be liable for “discrimination” under the law.

It didn’t use to be this way, but digital access to content (like website compliance) was added to ADA ten years ago (2010) when the law began requiring that public spaces be accessible to individuals with disabilities. Ever since, the number of lawsuits has snowballed into the thousands - with a 177% increase from 2017 to 2018, a landslide that continued into 2019.

I mean, even Beyonce was sued over it.

If you need proof, you can see a current running list of settlement agreements on the ADA website, including Universities, Medical Establishments, and tiny small businesses.

People with Disabilities - Accessibility Terms to Know

ADA: Americans with Disabilities Act - A civil rights law established in 1990 and put in place by the federal government that prohibits discrimination against disabled individuals.

Title III of the ADA - Although still rather muddy, Title III requires places with public accommodations and commercial facilities to be accessible to people with disabilities - and this strangely includes web-based and mobile applications. It’s not limited to brick and mortar. There are certain exclusions, however, like religious entities including churches, private religious schools, thrift shops, adoption agencies, and daycares.

Section 508 - This requires that Federal agencies make their web content and technology compliant to ADA.

WCAG - Separate from the government requirements, the Web Content Accessibility Guidelines are international standards that the world wide web follows and recommends to make the web more accessible for people with disabilities or people with limited accessibility (like people without computers who have to use cell phones).

For example, the web content accessibility guidelines 2.1 recommends that content orientation isn’t restricted to portrait over landscape, or vise versa. So if someone in a wheelchair has a tablet that can’t rotate because it’s attached to the chair, the application should work both horizontally AND vertically.

Another example, someone who is hearing impaired wants to watch a video. That video would need to have real-time closed captions that were in sync with the audio for that individual to get the experience they want from that content.

The cost of web accessibility (WCAG) is high

ADA Compliance first requires that you assess the damage, starting with an audit from $500 to $10,000. And the cost of making your website accessible ranges from $3,000 to $50,000. All in all - you are talking about $3,500 and up depending on the size of your site, the code the website is written in or software used, how many pages of content, photos and videos, etc. And of course - choosing ADA website compliance consultants can be tricky. Ultimately, the service or consultant you choose is going to impact the price that you pay and the value you receive.

When we say accessibility - we are really just talking about making it easier for people who can’t see or hear very well to be able to get the information that they need or want online.

Examples of tools and features that disabled individuals might use:

  • Large text
  • Keyboard navigation
  • Interactive elements
  • Screen contrast
  • Text to speech conversion tools
  • Website color accessibility checker

You may already know that people with disabilities have special screen readers or keyboard accessibility that helps them get what they want. They might use their arrow keys or shift-tab more than we do - but in the end, the way you implement your website design and website content is what helps meet the web content accessibility guidelines.

Once you have an ADA compliant website, you will have to keep it compliant.

Keeping your website in line with WCAG means hiring a consultant, or getting technical training and re-auditing your website on a regular basis.

The only way for your website to stay compliant is to first, never change or add any new content, or second, keep WCAG from changing. So, basically, it is impossible unless we want to stay here in 2020 forever.

If you add a new page of content or a new photo - your website newbies have to be compliant. Just as technology is changing every day, phones and computers are being updated, browsers and software are being upgraded and so are the accessibility guidelines.

Is a website ever really 100% compliant?

Let’s say that you go through the process of auditing and hiring a consultant to make your website compliant, and you end up with a certificate (or not, because you don’t actually need one).

Does this mean that your website is truly compliant? Does it satisfy the DOJ’s “clear as mud” rules? Will the court accept it, or did you miss something that you could be sued over?

The answer, still unclear.

There is no “checklist” that ensures your website is truly 100% compliant. WCAG comes into play because website owners are encouraged to meet those standards. But even then, it’s only a hint to conform to WCAG 2.1 A & AA.

But don't worry, we do have a solution that can help! Reach out to us today to find out how.

Finding a Solution for ADA Compliance

The bad, the ugly… and now Good News! With new machine learning technology, you can meet ADA Compliance almost instantly. And it costs less than an annual ADA compliance audit.

Before we spill the beans, let’s dive into some of the benefits of using artificial intelligence to help satisfy the needs of those with disabilities:

  • People with disabilities get to choose how they view your content
  • Avoid a lawsuit or reduce the fines
  • Easily follow ADA, WCAG 2.1 & Section 508
  • Quick to implement, keeps you compliant with a low annual fee
  • Has the potential to make the entire internet compliant

Find out how you can make your website accessible, almost instantly

New call-to-action

The Pain-Free Guide to Your Next Website Redesign goes through practical steps you can take in planning an easy-breezy web build. 

Jennifer Bailey

Written by Jennifer Bailey

Enchantress of marketing strategy, digital development and creative spell-craft at Story Collaborative. Among rolling green hills and peaceful forests, an enchantress lived a quiet life surrounded by children and nature. But this enchantress was just as comfortable in the wilderness of the internet as she was in the wilderness of rural Virginia. With deep roots in digital marketing, Jennifer Bailey has 15 years of experience in cultivating organizational growth through conversion optimization, web development, search engine optimization, content development, and social media.