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Chad Alexander
By Chad Alexander
on April 19, 2021

In the last quarter of 2020, our team escaped below freezing temperatures as we traveled down the East Coast, researching the "best of the best" in Google business listings. We've helped many funeral home and home care business grow, so we focused our Google My Business data on keywords in these industries. 

David Mills
By David Mills
on March 10, 2021

The market is like a basket of crabs. Whenever a home care agency tries the climb out and be different, the other crabs in the basket grab hold with their pincers and drag it back down. It's another version of the blue ocean vs. red ocean strategy - differentiation is what makes you stand out, and the market will work against you.  

David Mills
By David Mills
on October 01, 2020

Your home care website is an essential part of your marketing. It's the place that seniors and their families first experience the difference that you offer. Like a salesperson that's available 24/7, your website is the hub around which you should be building both marketing and caregiver recruiting. If that critical online resource becomes a risk for seniors, it threatens their security and your business.

David Mills
By David Mills
on August 03, 2020

The reports from home care agencies make it clear - agencies that put a CRM to work are driving more revenue. The 2020 Benchmarking Study shows that Agencies that use a customer relationship management system (CRM) enjoy a strong financial and practical advantage because they market more effectively, get more done in less time and ensure that prospects don't slip through the cracks.