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5 min read

How to Leverage Virtual Learning Photos Being Taken of Your Students [video]

By Amy Alexander on May 1, 2020


 

Topics: Branding brand story education marketing marketing How to COVID-19 Business to Customer Christian School
3 min read

How Much Does a Virtual Tour Cost for My Campus?

By Amy Alexander on April 17, 2020



Topics: healthcare marketing education marketing funeral home marketing COVID-19 Answers Christian School
16 min read

We're in a Moment that Needs Your Response

By David Mills on March 26, 2020

We are in a moment right now, that presents a unique opportunity to your business or nonprofit. Whether you are a school, a healthcare practice, a senior living facility, retailer or service provider, there are things that you can do right now which you may never be able to do again.

Topics: education marketing Home Care Senior Living COVID-19 Christian School
4 min read

A Missional Moment for Christian Schools

By David Mills on March 26, 2020

Topics: school marketing brand story education marketing private school Christian School
3 min read

How to Un-Stealth Your Applicants During Enrollment Season

By David Mills on March 5, 2020

It's the stealth applicant season when those who aren't on your radar submit an application without warning. It's always great to get an unexpected application, but there's a downside to these surprises, too.

The challenges that the stealth applicant brings are important to consider. You can't get a handle on what enrollment "might look like," if you have a large number of people who don't give you advance signals. You also don't know if they are just submitting a safety application, or if they are a good mission fit at all.

Topics: private education Christian School
4 min read

Reaching More Donors and Parents at Year End

By David Mills on November 13, 2018

Your donor and enrollment messages are up against a stack of competition. As you reach out for year-end donations and begin the enrollment season, lots of others want your prospects attention too. Your brand has to push through the massive volume of advertising (both digital and postal) during the holiday season, plus loads of direct mail appeals. Lots of others are investing big budgets in getting the attention of consumers - but to you, they are vital communication moments that need to result in action.

Topics: Nonprofits private education Christian School
4 min read

Finding the Silver Lining in Facebook

By David Mills on April 2, 2018

When you look at the statistics, it’s easy to see that the majority (if not all) of the parents who might want to enroll their children in your school, as well as their friends, are pretty addicted to Facebook. Facebook is smart, and they’ve made it possible for the average American to make sharing family photos, playing games, checking in, and messaging a normal part of their daily operating system.

Topics: school marketing education marketing private education private school inbound marketing marketing Christian School business growth strategies social media
1 min read

Christian School Marketing Tip #5 Use Inbound Strategies

By David Mills on July 21, 2017

Topics: education marketing Christian School
1 min read

Christian School Marketing Tip #4 Link Marketing and Admissions

By David Mills on July 18, 2017

Topics: education marketing Christian School
1 min read

Christian School Marketing Tip #3 - Authentic Content

By David Mills on July 12, 2017

Topics: education marketing Christian School