We are in a moment right now, that presents a unique opportunity to your business or nonprofit. Whether you are a school, a healthcare practice, a senior living facility, retailer or service provider, there are things that you can do right now which you may never be able to do again.
It's the stealth applicant season when those who aren't on your radar submit an application without warning. It's always great to get an unexpected application, but there's a downside to these surprises, too.
The challenges that the stealth applicant brings are important to consider. You can't get a handle on what enrollment "might look like," if you have a large number of people who don't give you advance signals. You also don't know if they are just submitting a safety application, or if they are a good mission fit at all.
Every year, more than a million millennials become parents for the first time. This means that there are currently around 13 million millennial parents in the U.S. who have school-aged children. In order to engage this market, private schools need to understand the unique values of the millennial generation. The way that Christian school marketing reaches millennials matters, and insights into this generation make effective inbound marketing possible.
Most people today wouldn't go to a new restaurant without checking it out online first. So why would parents send their children to a private school that has a weak web presence? Having an informative website is no longer enough. Parents and students want to feel a sense of connection. With an inbound private school marketing approach, you can build rapport with new families before they even set foot on your campus.
Inbound marketing for private education makes sense. But it takes the right strategy to make it perform at its best. Here are four questions your strategy must address to make your content marketing work.
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