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1 min read

When a client asks us: What is your favorite sales hack?

By David Mills on September 23, 2020

The questionWhen someone asks in a coaching session: “What’s your favorite sales hack of all time?”

Topics: Sales Funnel Sales Repeat After Me
2 min read

Preventing Choice Paralysis in your Prospects

By David Mills on September 8, 2020

What is choice paralysis?

Choice paralysis is the inability to choose, or being frozen in the process because of mental or emotional overload. This can impact your website, the services or products that you sell, and all of your marketing. The last thing we want our marketing to do is to paralyze decisions! We want to help people make good ones!

Topics: Sales Funnel business growth strategies
1 min read

What to say when asked: Can you prove your marketing is working?

By David Mills on September 2, 2020

The question: How to respond when your CFO walks in and says: "We're going to cut your marketing budget, unless you can prove that your methods are working."


The answer:

You can't say: “Yikes! I need a rain check." 

Topics: Sales Funnel growth marketing Metrics business growth strategies Repeat After Me
4 min read

Video vs. Phone for Senior Sales

By David Mills on May 12, 2020

If you are in senior sales, in order continue closing sales right now, you have to find new ways to walk seniors through their decision journey. The salespeople that we talk with report that using the phone to navigate the details of complex and emotional decisions is difficult. Understanding the value of moving to video vs. phone is vital for senior salespeople that want to retain and build their closing rate.

Topics: Sales Funnel Sales funeral home marketing
4 min read

Mastering Virtual Sales with Seniors

By David Mills on May 4, 2020

Topics: Sales Funnel Sales funeral home marketing Senior Living business growth strategies
4 min read

Why First Calls Go to Another Company

By David Mills on January 9, 2020

Topics: Sales Funnel Sales funeral home marketing
3 min read

Should I be taking Facebook Seriously as a senior services growth tool?

By David Mills on November 6, 2019

Topics: Sales Funnel Sales funeral home marketing Senior Living Answers
4 min read

Three Types of Funeral Home Social Media Users

By David Mills on July 25, 2019

Topics: Sales Funnel Sales funeral home marketing soclal networks social media
6 min read

How Do Businesses Grow When the Prospect List is Small?

By David Mills on February 11, 2019

Solving the Marketing Challenge for businesses with small prospect pools.

We’ve come a long way from the days when all marketing was distributed to the entire available audience - true mass marketing. The development of technologies like targeted cable and retargeting (serving ads to people who have visited your website), has allowed more focused and cost-effective outreach. But these approaches still don’t meet the need for the many businesses, sales teams and nonprofits who need to reach a very small pool of prospects.   

Topics: Sales Funnel school marketing Sales Answers Account Based Marketing
5 min read

Risk or Opportunity? 3 Risks of Ignoring Millennials

By David Mills on September 23, 2016

Story Collaborative recently completed a series of focus groups comprised of millennials (ages 18-35) with the help of one of Honestly Magazine and Workforce & Community Education at Germanna Community College. The insights these millennials provided into their habits, preferences and challenges offer important clues to businesses that want to sustain and grow their brand. This is one article in a series of insights into business growth among millennials.

Topics: Sales Funnel marketing