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David Mills
By David Mills
on September 23, 2020

The questionWhen someone asks in a coaching session: “What’s your favorite sales hack of all time?”

David Mills
By David Mills
on September 08, 2020

What is choice paralysis?

Choice paralysis is the inability to choose, or being frozen in the process because of mental or emotional overload. This can impact your website, the services or products that you sell, and all of your marketing. The last thing we want our marketing to do is to paralyze decisions! We want to help people make good ones!

David Mills
By David Mills
on September 02, 2020

The question: How to respond when your CFO walks in and says: "We're going to cut your marketing budget, unless you can prove that your methods are working."

 

The answer:

You can't say: “Yikes! I need a rain check." 

David Mills
By David Mills
on May 12, 2020

If you are in senior sales, in order continue closing sales right now, you have to find new ways to walk seniors through their decision journey. The salespeople that we talk with report that using the phone to navigate the details of complex and emotional decisions is difficult. Understanding the value of moving to video vs. phone is vital for senior salespeople that want to retain and build their closing rate.

David Mills
By David Mills
on February 11, 2019

Solving the Marketing Challenge for businesses with small prospect pools.

We’ve come a long way from the days when all marketing was distributed to the entire available audience - true mass marketing. The development of technologies like targeted cable and retargeting (serving ads to people who have visited your website), has allowed more focused and cost-effective outreach. But these approaches still don’t meet the need for the many businesses, sales teams and nonprofits who need to reach a very small pool of prospects.   

David Mills
By David Mills
on September 23, 2016

Story Collaborative recently completed a series of focus groups comprised of millennials (ages 18-35) with the help of one of Honestly Magazine and Workforce & Community Education at Germanna Community College. The insights these millennials provided into their habits, preferences and challenges offer important clues to businesses that want to sustain and grow their brand. This is one article in a series of insights into business growth among millennials.