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Deep Dive » Account-based-marketing
David Mills
By David Mills
on November 19, 2019

(5 Minute Read)

What do Disney+ streaming, robotic automation and desktop video communication all have in common? We’re in an age of digital disruption. Entrepreneurs and savvy business owners alike are looking for competitive advantages and often find them in digital solutions. Your industry is no different with lots of disruption occurring now with even more to come in 2020.

What is Digital Disruption?

This is the effect of technology that changes the basic expectations and behaviors throughout our culture. Market disruption can cause whole industries to radically change and long-standing companies to disappear in very short periods of time.

David Mills
By David Mills
on February 11, 2019

Solving the Marketing Challenge for businesses with small prospect pools.

We’ve come a long way from the days when all marketing was distributed to the entire available audience - true mass marketing. The development of technologies like targeted cable and retargeting (serving ads to people who have visited your website), has allowed more focused and cost-effective outreach. But these approaches still don’t meet the need for the many businesses, sales teams and nonprofits who need to reach a very small pool of prospects.