I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex?
1 min read
when your website is afraid: Website Therapy
By Jennifer Bailey on September 23, 2020
Topics: Web Design websites Website Therapy
1 min read
When your boss asks the cost of making your website ADA Compliant
By Jennifer Bailey on September 23, 2020
The question: What to tell your boss when they walk in and say: “how much is it going to cost us to get our website ADA compliant?"
Topics: websites Website Therapy Repeat After Me
1 min read
when your website has no date for the prom: website Therapy
By Jennifer Bailey on September 16, 2020
No Leads To Your WEbsite, AKA: No-Date-For-Prom-Itis
Does your website lack any return visitors, or have your site visits fallen off? Is it failing to get any lead conversions from real people? Has it been more than 3 years since you have had real work done on it? Has it been built by a do-it-yourself solution, or did Jonas in your uncle’s basement design it for you?
Topics: Web Design websites Website Therapy
1 min read
Website Therapy: Techno-Spasm-Itis
By Jennifer Bailey on September 8, 2020
Have you noticed a strange pattern of inappropriate, rude or vulgar language in random places on your website? Are you seeing strange tics like popup messages or changes that you did not make?
Topics: Web Design websites Website Therapy
2 min read
De-Personalization Disorder: Website THerapy
By David Mills on August 25, 2020
Personalization vs. de-personalization
Understanding Personalization
In order to understand de-personalization we have to understand personalization. This is the use of data to deliver messages and information to the right person at the right time. This can put the right kind of data in front of the right person at the right time.
Topics: marketing automation websites Website Therapy
3 min read
Top 6 Ways to answer: "Do I need a new website?"
By David Mills on August 17, 2020
This is a common question for many marketers. You look at your site, and it's been a few months (or a few years) since it was revamped. You start to wonder... "Do I need a new website?" Sometimes, it's not a question you're asking. In some cases, your boss walked into your office in the middle of a busy day and asked, "Hey, do we need a new website?"
Topics: Web Design seo growth marketing plan business business growth strategies Website Therapy
1 min read
Single point of failure: 6 reasons marketing falls short
By David Mills on August 11, 2020
Single Point of Failure: this is a concept in IT, business, and manufacturing planning that says: there are some things in our business that can shut us down. If they fail, we fail... As marketers, we are often subject to these single points of failure that stop us from getting things done. We get stuck, because of a single point of failure. Our marketing relies upon a single resource that is either expensive, hard to get, or slow to respond (this is a bottleneck point of failure).
Topics: growth marketing business growth strategies s+marketing Website Therapy
5 min read
the what's mine is mine: Therapy for Websites that haven't learned to share
By David Mills on July 15, 2020
Topics: Web Design websites Website Therapy conversion optimization
4 min read
The Type A: Therapy for The website that Might be driving too hard
By David Mills on July 15, 2020
Topics: Web Design websites Website Therapy
6 min read
4 Ways to Self-Evaluate Your Website Right Now
By David Mills on July 15, 2020