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1 min read

when your website is afraid: Website Therapy

By Jennifer Bailey on September 23, 2020

I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex? 

Topics: Web Design websites Website Therapy
1 min read

When your boss asks the cost of making your website ADA Compliant

By Jennifer Bailey on September 23, 2020

The questionWhat to tell your boss when they walk in and say: “how much is it going to cost us to get our website ADA compliant?"

Topics: websites Website Therapy Repeat After Me
1 min read

when your website has no date for the prom: website Therapy

By Jennifer Bailey on September 16, 2020

No Leads To Your WEbsite, AKA: No-Date-For-Prom-Itis

Does your website lack any return visitors, or have your site visits fallen off? Is it failing to get any lead conversions from real people? Has it been more than 3 years since you have had real work done on it? Has it been built by a do-it-yourself solution, or did Jonas in your uncle’s basement design it for you? 

Topics: Web Design websites Website Therapy
1 min read

Website Therapy: Techno-Spasm-Itis

By Jennifer Bailey on September 8, 2020

Have you noticed a strange pattern of inappropriate, rude or vulgar language in random places on your website? Are you seeing strange tics like popup messages or changes that you did not make? 

Topics: Web Design websites Website Therapy
2 min read

De-Personalization Disorder: Website THerapy

By David Mills on August 25, 2020

Personalization vs. de-personalization

Understanding Personalization

In order to understand de-personalization we have to understand personalization. This is the use of data to deliver messages and information to the right person at the right time. This can put the right kind of data in front of the right person at the right time. 

Topics: marketing automation websites Website Therapy
3 min read

Top 6 Ways to answer: "Do I need a new website?"

By David Mills on August 17, 2020

This is a common question for many marketers. You look at your site, and it's been a few months (or a few years) since it was revamped. You start to wonder... "Do I need a new website?" Sometimes, it's not a question you're asking. In some cases, your boss walked into your office in the middle of a busy day and asked, "Hey, do we need a new website?"

Topics: Web Design seo growth marketing plan business business growth strategies Website Therapy
1 min read

Single point of failure: 6 reasons marketing falls short

By David Mills on August 11, 2020

Single Point of Failure: this is a concept in IT, business, and manufacturing planning that says: there are some things in our business that can shut us down. If they fail, we fail... As marketers, we are often subject to these single points of failure that stop us from getting things done. We get stuck, because of a single point of failure. Our marketing relies upon a single resource that is either expensive, hard to get, or slow to respond (this is a bottleneck point of failure).

Topics: growth marketing business growth strategies s+marketing Website Therapy
5 min read

the what's mine is mine: Therapy for Websites that haven't learned to share

By David Mills on July 15, 2020

It's an early childhood lesson - share your toys and play nicely with others. Amidst all of the valuable information available to every consumer online, there are some who haven't learned to share. They will provide a paragraph of the information that you wanted, but after that...
Topics: Web Design websites Website Therapy conversion optimization
4 min read

The Type A: Therapy for The website that Might be driving too hard

By David Mills on July 15, 2020

The Type A personality is legendary - hard-driving, focused and competitive. But, Type A's are known to be impatient and even aggressive. What does that have to do with your website's personality? It's all about the experience that your website delivers to the visitor. 
Topics: Web Design websites Website Therapy
6 min read

4 Ways to Self-Evaluate Your Website Right Now

By David Mills on July 15, 2020

With the whole population shifting their communication, shopping and sharing to online, your website is more important than it's ever been. And while most websites have a large banner that speaks to immediate COVID-19 measures, that won't be enough to keep up with the pace of change that is occurring online. Taking stock of your website anytime there is a major market disruption is a good practice, with digital change fueling social change at such a rapid pace.

Topics: Web Design How to websites Website Therapy