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Deep Dive » Business-to-customer
Chad Alexander
By Chad Alexander
on April 29, 2021
Story Collaborative was named the "Most Outstanding Growth Marketing Consultancy 2021" by Corporate Vision. We're honored to make this distinction, and we relish what this means for the company this year and beyond! Part of the reason we were chosen for this distinction is because of a belief that we hold. And we aren't the most outstanding growth marketing consultancy because of what we do, but what other agencies do, or rather, don't do: We believe that the current marketing agency model is unfair, and we believe there is a different way. And here's where we stop talking about us, and start talking about the problems we have encountered with traditional agencies and even inbound agencies.
David Mills
By David Mills
on June 04, 2020

Among all of the important technology tools for getting online is the Content Management System (CMS). You might think of it as simply your website, but it is part of what should be "under the hood" of an effective online presence. Your CMS is what allows prospective customers to discover online the experience, talent and value that you offer.

David Mills
By David Mills
on November 09, 2017

Reach the audience you need more quickly... and then keep them.

Opening new services, locations, and any kind of business growth requires an investment balancing act. You ask, "which marketing spend will create a return most quickly?", and,"how can I minimize risk and reduce the “burn rate” as the business grows?" Reaching break-even isn’t the goal, since total profit at break-even is zero. The goal is to get beyond break-even to profitability.  

David Mills
By David Mills
on November 09, 2017

Whether you are expanding to a second (or third, fourth) location, or adding a new service line to your business, seasons of growth take your business into new levels of risk that require innovation. And beyond just the opportunity for new revenues and profits, the innovative thinking that goes with the expansion process and your business marketing strategy is actually important to the rest of your business too.

David Mills
By David Mills
on February 20, 2016

Our assumptions about how to manage sales and marketing, along with our sales funnel, have to change to fit new buyer behaviors that have been shaped by technology.

David Mills
By David Mills
on February 16, 2016

The SMART acronym has been applied to objectives in a variety of fields. Specific, Measurable, Attainable, Relevant, and Timely goals have made project management, performance evaluation, and even marketing more effective. When you are setting goals for your marketing, "SMART" is the way to go.

David Mills
By David Mills
on February 15, 2016

Local search services allow businesses to meet customers in the "magic moment of search." Searching online may no longer seem like magic to the customer who has become accustomed to using their phone, tablet, or laptop to shop or find services, but it is magic when a business finds a ready customer through local search. Google's mission is to match up consumer intent in the immediate moment of their search, and local seo services can help organizations meet the consumer in that moment.

David Mills
By David Mills
on February 15, 2016

Local SEO services help your business appear at top of the page for the large percentage of searches that Google tags as "local." But here's the kicker--the majority of those searches are being completed on mobile devices. Google's explanation goes like this, “more Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan."