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Chad Alexander
By Chad Alexander
on April 29, 2021

Story Collaborative was named the "Most Outstanding  Growth Marketing Consultancy 2021" by Corporate Vision.

We're honored to make this distinction, and we relish what this means for the company this year and beyond!

Part of the reason we were chosen for this distinction is because of a belief that we hold. And we aren't the most outstanding growth marketing consultancy because of what we do, but what other agencies do, or rather, don't do:

We believe that the current marketing agency model is unfair, and we believe there is a different way.

And here's where we stop talking about us, and start talking about the problems we have encountered with traditional agencies and even inbound agencies.

David Mills
By David Mills
on June 04, 2020

Among all of the important technology tools for getting online is the Content Management System (CMS). You might think of it as simply your website, but it is part of what should be "under the hood" of an effective online presence. Your CMS is what allows prospective customers to discover online the experience, talent and value that you offer.

David Mills
By David Mills
on February 24, 2020

Millennials have a nose for what’s authentic, how is your brand story doing?

Millennials are the emerging consumer powerhouse - $600 million in 2019. Their values come through loud and clear in how they shop and what they buy. One value you need to know about is their strong preference for authenticity. It impacts the way they see your business.

90% of millennials say that brand authenticity is important to them. They prefer the “real and organic” over the “perfect and packaged.” They are seeing your business or nonprofit brand through that unique lense - and it creates a bigger impact than you might think. Their reaction can range from mild-distaste all the way to “this is obviously not for me,” and immediate departure from the website or other collateral. We've interviewed millennials who took one look at a website and concluded they'd never return.

David Mills
By David Mills
on November 09, 2017

Reach the audience you need more quickly... and then keep them.

Opening new services, locations, and any kind of business growth requires an investment balancing act. You ask, "which marketing spend will create a return most quickly?", and,"how can I minimize risk and reduce the “burn rate” as the business grows?" Reaching break-even isn’t the goal, since total profit at break-even is zero. The goal is to get beyond break-even to profitability.  

David Mills
By David Mills
on November 09, 2017

Whether you are expanding to a second (or third, fourth) location, or adding a new service line to your business, seasons of growth take your business into new levels of risk that require innovation. And beyond just the opportunity for new revenues and profits, the innovative thinking that goes with the expansion process and your business marketing strategy is actually important to the rest of your business too.

David Mills
By David Mills
on August 03, 2016

If you listen to what Jeff Bezos of Amazon says about our brands, you’ll probably agree: “Your brand is what people say about you when you’re not in the room.”

Your Brand Story

The story part of the brand is important too because the impressions that people have and share about our companies aren’t just fleeting observations-- they are stories that get told over and over again, woven into the broader life narratives that people remember and take with them into all of their relationships.

David Mills
By David Mills
on February 20, 2016

Our assumptions about how to manage sales and marketing, along with our sales funnel, have to change to fit new buyer behaviors that have been shaped by technology.