How Email and More Referrals Go Together for Home Care Marketing
The value of referrals for home care agencies is a proven way to build the business and a primary goal of all home care marketing. Your former customers along with their family members and the professionals that you interact with are a great source for new business. The challenge is finding ways to stay “top of mind” with all of these people and the time required. To be competitive, every home care agency has to use all the tools available to stay visible and avoid drifting into invisibility. One solution is the combine traditional referral approaches with a marketing automation approach. If you are using the right approach it will still feel personal, offer value to those you’ve served, and keep you in their thinking as they interact with friends and others who will need your services now or in the future.