Is your brand story working?

By Amy Alexander
on September 20, 2018

How Healthy is Your Brand Story?

Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working.

Smart Marketing: Rented vs. Owned Assets

By Amy Alexander
on June 21, 2016

In a world with endless marketing opportunities, your budget has to be strategic. Having a smart marketing plan involves investing in marketing assets you own, like your website and email list.

A smart marketing plan invests in a website.

Your website is full of owned assets, especially if the content is ranking high in Google search. Since the content you write on your website is entirely your own, and AdWords are merely rented for a premium, this makes your website very valuable. If you don't have a good SEO strategy, that's the first place you can invest for a return. Remember that relevant and fresh content should be part of any SEO strategy.

The Do's and Don'ts of Brand Guidelines

By Amy Alexander
on February 17, 2016

Writing a great set of brand guidelines is well worth the effort. Guidelines surrounding your identity are unique because they provide an opportunity for employees, designers, writers, stakeholders, and outsiders to interact with your brand. Suddenly, an employee can be your greatest promoter, catching the vision of your organization.