Smart Marketing: Rented vs. Owned Assets

By Amy Alexander
on June 21, 2016

In a world with endless marketing opportunities, your budget has to be strategic. Having a smart marketing plan involves investing in marketing assets you own, like your website and email list.

A smart marketing plan invests in a website.

Your website is full of owned assets, especially if the content is ranking high in Google search. Since the content you write on your website is entirely your own, and AdWords are merely rented for a premium, this makes your website very valuable. If you don't have a good SEO strategy, that's the first place you can invest for a return. Remember that relevant and fresh content should be part of any SEO strategy.

Developing a Genuine Brand Platform

By Amy Alexander
on February 19, 2016

Brand platforms are all about capturing the existing spirit of your company. The personality, goals, and driving force of any brand should be somehow expressed in a genuine brand platform.

The Do's and Don'ts of Brand Guidelines

By Amy Alexander
on February 17, 2016

Writing a great set of brand guidelines is well worth the effort. Guidelines surrounding your identity are unique because they provide an opportunity for employees, designers, writers, stakeholders, and outsiders to interact with your brand. Suddenly, an employee can be your greatest promoter, catching the vision of your organization.

Wordpress: Top Five

By David Mills
on February 27, 2015

1. GET SECURE

The first thing you should know about security for Wordpress, is that you should never use "admin" as your username. That is the first thing a hacking bot will try, and if they get your username, they just have to hack your password.