Practical Guide to Fundraising Teams for Nonprofits

By David Mills
on March 27, 2026

What fundraising teams are and why they outperform solo participants

Team fundraising means organizing supporters into small groups that set shared goals and raise money together for your event or campaign. It works because it multiplies each person’s network, adds friendly competition, and creates built-in accountability, which typically leads to higher revenue, more donors, and stronger retention.

The Word They Forgot to Add to the Dictionary - Hactics (and how to know if you are doing it)

By David Mills
on September 06, 2018

Def: hac·tic
ˈhaktik/
noun

1. Marketing tactics that create busy work instead of saving time or providing shortcuts to a growth goal.
2. Blend word from Hectic and Hack, i.e., Hactic: Hectic with Marketing Hacks.

Everyone loves a shortcut—but as you know from sitting in the back seat while people refuse to use a map—they don’t always lead you to where you thought they would. It’s easy to get busy with lots of tasks that others have used, or that have been suggested to us as shortcuts for growth. When you begin to dabble in marketing, you can start to get a dozen emails a week with “marketing hacks” (read that as quick shortcuts) with each one promising to address every challenge you are facing.

Working Well with Your Designer

By David Mills
on May 12, 2016

We live in a visually demanding world -- we need graphics for almost everything in marketing. That means involvement with designers is a part of daily life. It's especially true if you're committed to keeping on-brand web content, emails, and social posts. I've learned a few things about working with designers in the last 10 years. (At least they don't laugh at me quite as often.) In this short video, Amy Alexander, our brand guru (not self proclaimed), shares some of the common questions that she gets working with business and organizational leaders.