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4 min read

Reaching More Donors and Parents at Year End

By David Mills on November 13, 2018

Your donor and enrollment messages are up against a stack of competition. As you reach out for year-end donations and begin the enrollment season, lots of others want your prospects attention too. Your brand has to push through the massive volume of advertising (both digital and postal) during the holiday season, plus loads of direct mail appeals. Lots of others are investing big budgets in getting the attention of consumers - but to you, they are vital communication moments that need to result in action.

Topics: Nonprofits private education Christian School
1 min read

Is your brand story working?

By Amy Alexander on September 20, 2018

How Healthy is Your Brand Story?

Brand stories help organizations grow more quickly and with greater sustainability. Complete the checkup to find out how yours might be working.

Topics: Branding brand story Storytelling Nonprofits Resources marketing Answers business growth strategies
3 min read

The Word They Forgot to Add to the Dictionary - Hactics (and how to know if you are doing it)

By David Mills on September 6, 2018

Def: hac·tic

  1. Marketing tactics that create busy work instead of saving time or providing shortcuts to a growth goal.
  2. Blend word from Hectic and Hack, i.e., Hactic: Hectic with Marketing Hacks.
Topics: medical marketing school marketing Nonprofits education marketing growth marketing business growth strategies social media
3 min read

A Hollow Core, or a Story of Purpose for Your Organization

By David Mills on August 9, 2018

Authenticity is now a core concern of growing companies. Millenials and consumers want to see true integrity and are pushing for real experiences. They want long-term relationships with organizations that bring meaning to their lives rather than simply a paycheck or something delivered in a box. This goes beyond commodities—they want to be connected to organizations with a purpose that anchors the very center of their story.

Topics: Branding Storytelling Nonprofits business growth strategies
1 min read

Working Well with Your Designer

By David Mills on May 12, 2016

[cs_content][cs_section parallax="false" style="margin: 0px;padding: 45px 0px;"][cs_row inner_container="true" marginless_columns="false" style="margin: 0px auto;padding: 0px;"][cs_column fade="false" fade_animation="in" fade_animation_offset="45px" fade_duration="750" type="1/1" style="padding: 0px;"][cs_text]We live in a visually demanding world -- we need graphics for almost everything in marketing. That means involvement with designers is a part of daily life. It's especially true if you're committed to keeping on-brand web content, emails, and social posts. I've learned a few things about working with designers in the last 10 years. (At least they don't laugh at me quite as often.) In this short video, Amy Alexander, our brand guru (not self proclaimed), shares some of the common questions that she gets working with business and organizational leaders.

Topics: team work Storytelling Nonprofits marketing Business to Business