Since recruiting and retaining caregivers is the lifeblood of homecare recruiting, healthcare recruiting, and other industries facing a shortage, finding the right approach to the recruitment funnel is critical. With in-person events off the table right now, job listing services might seem like the only viable option. The 2020 Benchmarking Study highlights an important recruiting difference between agencies that are growing and those that struggle to grow.
In the last quarter of 2020, our team escaped below freezing temperatures as we traveled down the East Coast, researching the "best of the best" in Google business listings. We've helped many funeral home and home care business grow, so we focused our Google My Business data on keywords in these industries.