The Word They Forgot to Add to the Dictionary - Hactics (and how to know if you are doing it)

By David Mills
on September 06, 2018

Def: hac·tic
ˈhaktik/
noun

1. Marketing tactics that create busy work instead of saving time or providing shortcuts to a growth goal.
2. Blend word from Hectic and Hack, i.e., Hactic: Hectic with Marketing Hacks.

Everyone loves a shortcut—but as you know from sitting in the back seat while people refuse to use a map—they don’t always lead you to where you thought they would. It’s easy to get busy with lots of tasks that others have used, or that have been suggested to us as shortcuts for growth. When you begin to dabble in marketing, you can start to get a dozen emails a week with “marketing hacks” (read that as quick shortcuts) with each one promising to address every challenge you are facing.

Checklist - Why Your Website is Still Important for Business Growth

By David Mills
on December 24, 2017

You have many choices for marketing and advertising - social networks, digital ads, print ads, email, direct marketing. Which one rises to the top?  If you are in healthcare, technology, education or just about any industry, you may have thought your website was not that valuable because it hasn't been bringing you customers. If this is you, you need to think again.  2017 research reinforces the fact that people who are on their way to becoming customers because they want to expand their learning will go to your website more than any other resource.