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David Mills
By David Mills
on September 06, 2018

Def: hac·tic
ˈhaktik/
noun

  1. Marketing tactics that create busy work instead of saving time or providing shortcuts to a growth goal.
  2. Blend word from Hectic and Hack, i.e., Hactic: Hectic with Marketing Hacks.

Everyone loves a shortcut—but as you know from sitting in the back seat while people refuse to use a map—they don’t always lead you to where you thought they would. It’s easy to get busy with lots of tasks that others have used, or that have been suggested to us as shortcuts for growth. When you begin to dabble in marketing, you can start to get a dozen emails a week with “marketing hacks” (read that as quick shortcuts) with each one promising to address every challenge you are facing.

David Mills
By David Mills
on December 24, 2017

You have many choices for marketing and advertising - social networks, digital ads, print ads, email, direct marketing. Which one rises to the top?  If you are in healthcare, technology, education or just about any industry, you may have thought your website was not that valuable because it hasn't been bringing you customers. If this is you, you need to think again.  2017 research reinforces the fact that people who are on their way to becoming customers because they want to expand their learning will go to your website more than any other resource.

David Mills
By David Mills
on September 08, 2017

Home care agencies are already business to business companies (B2B) if they work with institutions to receive referrals. They are also business to consumer (B2C) since they market directly to consumers who need care for themselves or their loved ones. But what is B2E? Business to Employee represents companies that rely upon a reliable flow of quality employees  - like others in medical staffing, that clearly fits both home health and home care agencies.  Navigating the relationships and various marketing channels makes B2E, B2C and B2B a challenge.

David Mills
By David Mills
on June 30, 2017

What your employees say about your company matters. If a brand is the sum total of customer experiences with a company or organization, then what is an employer brand?  It’s the total experience of an individual as an employee.  The employer brand sums up their experience beginning from the first moment they learn about your company, through the process of applying for work, and then their experiences within the company culture.  Just like a customer, employees have a story to tell about the company. Your customers are telling your brand story, but so are your employees.