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I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex?
Jennifer Bailey
Recent posts by Jennifer Bailey
1 min read
When your boss asks the cost of making your website ADA Compliant
The question: What to tell your boss when they walk in and say: “how much is it going to cost us to get our website ADA compliant?"
Topics: websites Website Therapy Repeat After Me
1 min read
when your website has no date for the prom: website Therapy
No Leads To Your WEbsite, AKA: No-Date-For-Prom-Itis
Does your website lack any return visitors, or have your site visits fallen off? Is it failing to get any lead conversions from real people? Has it been more than 3 years since you have had real work done on it? Has it been built by a do-it-yourself solution, or did Jonas in your uncle’s basement design it for you?
Topics: Web Design websites Website Therapy
1 min read
What to say when your CEO asks: isn't a blog just worthless musings?
The question: What to tell your ceo when they ask: "why do we have a blog? Isn't that a bunch of musings from one of our staff?"
Topics: inbound marketing Content Management System content writing Repeat After Me
1 min read
Website Therapy: Techno-Spasm-Itis
Have you noticed a strange pattern of inappropriate, rude or vulgar language in random places on your website? Are you seeing strange tics like popup messages or changes that you did not make?
Topics: Web Design websites Website Therapy
1 min read
When your intern asks: How Do I SEO my articles?
The question: what to say to your intern when they ask: "what's the first thing I can do to seo my articles?"
The answer:
"Oh hey intern, thanks for asking about optimizing your content!
Topics: SEO Repeat After Me
2 min read
How Self-Deprecation Can Save Your Failed Ad Campaign
What happens when an ad campaign goes totally wrong? I mean, the ad campaign actually sends their potential customers running for the hills, wanting to jump off a cliff or even better: “climb Mount Everest in flippers,” as one commenter put it.
Topics: ads adsinthewild s+marketing
2 min read
value propositions that win: Ads in the Wild
Let's talk about the power of the value proposition - as it's that one powerful statement that clearly defines the benefit of a product or service.
1 min read
Ads in the wild: Campbell Soup for the hungry soul
Hungry, hungry, hungry...
Did you ever notice that the ads you experience on vacation affect you differently than in every day life? That's the experience you might have when you are super hungry and see commercials for food! With a lot of stay-cationing going on and people choosing to travel by car instead of plane, this canned soup commercial couldn't be more timely - it will actually make you feel hungry after a long day's travel, or if you are thinking about meal prep for your stay at home crew.
Topics: ads adsinthewild
1 min read
Value Based ads bring out the best in Americans
There’s nothing quite like getting the feeling of pride and patriotism from your fellow countrymen to pull on your heart strings and remind you of whats important. Thats exactly what some American companies have accomplished throughout the years through their advertising.
