More from Jennifer Bailey
Emotional decision-making influences the way you reach families. Here's how:
Did you know that 95% of decision-making is unconscious?
Have you ever priced what it would cost to make your website accessible for the hearing or visually impaired?
I have. And I didn’t like the answer.
Have you ever seen the price of litigation if someone with a disability decides to file a complaint with the federal government under ADA Title III?
I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex?
The question: What to tell your boss when they walk in and say: “how much is it going to cost us to get our website ADA compliant?"
No Leads To Your WEbsite, AKA: No-Date-For-Prom-Itis
Does your website lack any return visitors, or have your site visits fallen off? Is it failing to get any lead conversions from real people? Has it been more than 3 years since you have had real work done on it? Has it been built by a do-it-yourself solution, or did Jonas in your uncle’s basement design it for you?
The question: What to tell your ceo when they ask: "why do we have a blog? Isn't that a bunch of musings from one of our staff?"
Have you noticed a strange pattern of inappropriate, rude or vulgar language in random places on your website? Are you seeing strange tics like popup messages or changes that you did not make?
The question: what to say to your intern when they ask: "what's the first thing I can do to seo my articles?"
"Oh hey intern, thanks for asking about optimizing your content!
What happens when an ad campaign goes totally wrong? I mean, the ad campaign actually sends their potential customers running for the hills, wanting to jump off a cliff or even better: “climb Mount Everest in flippers,” as one commenter put it.
Let's talk about the power of the value proposition - as it's that one powerful statement that clearly defines the benefit of a product or service.