How much does it cost to make your website accessible?

By Jennifer Bailey
on June 01, 2021

I have. And I didn’t like the answer.

Have you ever seen the price of litigation if someone with a disability decides to file a complaint with the federal government under ADA Title III?

when your website is afraid: Website Therapy

By Jennifer Bailey
on September 23, 2020

I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex? 

When your boss asks the cost of making your website ADA Compliant

By Jennifer Bailey
on September 23, 2020

The question: What to tell your boss when they walk in and say: “how much is it going to cost us to get our website ADA compliant?"

when your website has no date for the prom: website Therapy

By Jennifer Bailey
on September 16, 2020

No Leads To Your WEbsite, AKA: No-Date-For-Prom-Itis

Does your website lack any return visitors, or have your site visits fallen off? Is it failing to get any lead conversions from real people? Has it been more than 3 years since you have had real work done on it? Has it been built by a do-it-yourself solution, or did Jonas in your uncle’s basement design it for you? 

What to say when your CEO asks: isn't a blog just worthless musings?

By Jennifer Bailey
on September 16, 2020

The question: What to tell your ceo when they ask: "why do we have a blog? Isn't that a bunch of musings from one of our staff?"

Website Therapy: Techno-Spasm-Itis

By Jennifer Bailey
on September 08, 2020

Have you noticed a strange pattern of inappropriate, rude or vulgar language in random places on your website? Are you seeing strange tics like popup messages or changes that you did not make? 

When your intern asks: How Do I SEO my articles?

By Jennifer Bailey
on September 08, 2020

The question: what to say to your intern when they ask: "what's the first thing I can do to seo my articles?"

The answer:

"Oh hey intern, thanks for asking about optimizing your content!

How Self-Deprecation Can Save Your Failed Ad Campaign

By Jennifer Bailey
on August 18, 2020

What happens when an ad campaign goes totally wrong? I mean, the ad campaign actually sends their potential customers running for the hills, wanting to jump off a cliff or even better: “climb Mount Everest in flippers,” as one commenter put it. 

value propositions that win: Ads in the Wild

By Jennifer Bailey
on August 04, 2020

Let's talk about the power of the value proposition - as it's that one powerful statement that clearly defines the benefit of a product or service. 

Ads in the wild: Campbell Soup for the hungry soul

By Jennifer Bailey
on July 22, 2020

Hungry, hungry, hungry...

Did you ever notice that the ads you experience on vacation affect you differently than in every day life? That's the experience you might have when you are super hungry and see commercials for food! With a lot of stay-cationing going on and people choosing to travel by car instead of plane, this canned soup commercial couldn't be more timely - it will actually make you feel hungry after a long day's travel, or if you are thinking about meal prep for your stay at home crew.