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Jennifer Bailey

Jennifer Bailey

Jennifer Bailey has spent the last fifteen years helping entrepreneurs find their voice and share their message through digital marketing. As a marketing strategist her work focuses on giving brands identity and effectively reaching the right people through content. Jennifer honed her expertise through the digital trenches of Wordpress, Hubspot, SEO strategies, content marketing, inbound methodologies and digital advertising. She has been part of award winning marketing campaigns that reach into the soul of the customer, driving them to take actions on a deeper level. As a founder of The Hartway System, Jennifer has a deep love and admiration for the work of the Funeral Director, creating strategies that give heart and value back to our marketing methods. For the past 12 years she has been drinking coffee on the back porch with her husband and raising 5 amazing children: Kaleb, Nathan, Abigail, Noah and Hannah. Jennifer’s spirit animal is a pink river dolphin. Stays super busy, strong bonds with its loved ones, braves the dangers of the river, always trying to come to the rescue.

More from Jennifer Bailey

Jennifer Bailey
By Jennifer Bailey
on June 01, 2021
Have you ever priced what it would cost to make your website accessible for the hearing or visually impaired?

I have. And I didn’t like the answer.

Have you ever seen the price of litigation if someone with a disability decides to file a complaint with the federal government under ADA Title III?

Jennifer Bailey
By Jennifer Bailey
on September 23, 2020

I imagine you have heard of arachnophobia (the fear of spiders) or claustrophobia (fear of confined or crowded spaces). But have you ever heard of a pseudo phobia, called Ostrich Complex? 

Jennifer Bailey
By Jennifer Bailey
on September 23, 2020

The questionWhat to tell your boss when they walk in and say: “how much is it going to cost us to get our website ADA compliant?"

Jennifer Bailey
By Jennifer Bailey
on September 16, 2020

No Leads To Your WEbsite, AKA: No-Date-For-Prom-Itis

Does your website lack any return visitors, or have your site visits fallen off? Is it failing to get any lead conversions from real people? Has it been more than 3 years since you have had real work done on it? Has it been built by a do-it-yourself solution, or did Jonas in your uncle’s basement design it for you? 

Jennifer Bailey
By Jennifer Bailey
on September 16, 2020

The questionWhat to tell your ceo when they ask: "why do we have a blog? Isn't that a bunch of musings from one of our staff?"

Jennifer Bailey
By Jennifer Bailey
on September 08, 2020

Have you noticed a strange pattern of inappropriate, rude or vulgar language in random places on your website? Are you seeing strange tics like popup messages or changes that you did not make? 

Jennifer Bailey
By Jennifer Bailey
on September 08, 2020

The question: what to say to your intern when they ask: "what's the first thing I can do to seo my articles?"

 

The answer:

"Oh hey intern, thanks for asking about optimizing your content!

Jennifer Bailey
By Jennifer Bailey
on August 18, 2020

What happens when an ad campaign goes totally wrong? I mean, the ad campaign actually sends their potential customers running for the hills, wanting to jump off a cliff or even better: “climb Mount Everest in flippers,” as one commenter put it. 

Jennifer Bailey
By Jennifer Bailey
on August 04, 2020

Let's talk about the power of the value proposition - as it's that one powerful statement that clearly defines the benefit of a product or service. 

Jennifer Bailey
By Jennifer Bailey
on July 22, 2020

Hungry, hungry, hungry...

Did you ever notice that the ads you experience on vacation affect you differently than in every day life? That's the experience you might have when you are super hungry and see commercials for food! With a lot of stay-cationing going on and people choosing to travel by car instead of plane, this canned soup commercial couldn't be more timely - it will actually make you feel hungry after a long day's travel, or if you are thinking about meal prep for your stay at home crew.