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The questionWhat is your answer when a client asks: “How can I get more good content on my website?”


The answer:

Gary Vaynerchuck is famous for having said: “Every one of you is a media company.” 

“Best case scenario? You have someone in charge of content… as a full time job. But, that’s not always possible. The most important content for your website will do one of these three things: 1. Answer questions that a salesperson would normally have to answer in a consultation, 2. Deliver resources to prospective customers that help with a felt-need so that they learn to trust you, or 3. Build your authority as a thought leader in your industry to demonstrate skills and gain SEO power. 

To begin building these content types, build these responsibilities into roles throughout your company. Provide tools for your sales team, customer services team, marketing team, and product knowledge-holders to write or film content around any topic in their wheel-house. Then, hire an intern or transition at least part of someone’s role to manage these kinds of incoming content types and publish them across digital assets.”


Photo by Christina @ wocintechchat.com on Unsplash

Amy Alexander

Written by Amy Alexander

Valiant defender of client brands, creative genius, master of graphic design and photography, and mother of (cute, tiny) dragons at Story Collaborative. Once upon a time, a brilliant warrior princess and her family wanted to forge a business that cared about people as much as it cares about results - and so - Story Collaborative was born. With over a decade of experience in graphic design, Amy has developed brand experiences for large and small organizations across the US. After completing her B.S., Amy left freelance design consulting to work in higher education. There she managed print and digital experiences in a collaborative environment. She now has years of creative direction under her belt, providing a unique understanding of customer interaction with brand touch-points. When she’s not slaying giants for her cherished clients, she can be found relaxing and adventuring with her husband, twin girls Morgan and Mallory, and her extended family.