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1 min read

How to convince your boss that your brands needs investment

By Amy Alexander on September 16, 2020

The questionhow to help your boss understand that your brand needs time and investment.

Topics: Branding brand story Repeat After Me
1 min read

What to tell your boss when they ask: how can we choose a new logo?

By Amy Alexander on September 2, 2020

The question: what to tell your boss during a rebrand, when they ask: "how can we choose the best logo?"


The answer:

“So glad you asked! When looking at comps, ask yourself:

Topics: Branding brand story Repeat After Me
3 min read

Top 3 Things to Consider When Choosing the Right Logo

By Amy Alexander on August 18, 2020

Rebranding? Relaunching? New the the scene? Likely, you're going to sort through logo comps from a designer, but you'll do so without any really idea about how to choose the right thing. You'll look with your feelings or with your gut response. But, you won't inherently use logic or business sense in choosing the right logo.

Topics: Branding brand story
5 min read

How to Leverage Virtual Learning Photos Being Taken of Your Students [video]

By Amy Alexander on May 1, 2020


Topics: Branding brand story education marketing marketing How to COVID-19 Business to Customer Christian School
9 min read

Values on Display: the Affect of COVID-19 on Your Brand Story

By Amy Alexander on March 23, 2020

Topics: marketing plan Branding brand story Storytelling marketing COVID-19
5 min read

What is a branded photo shoot? Plus, four times it's a bad investment.

By Amy Alexander on March 3, 2020

Topics: Branding brand story Storytelling Pricing
4 min read

Can You Pass the Millennial Reality Test

By David Mills on February 24, 2020

Millennials have a nose for what’s authentic, how is your brand story doing?

Millennials are the emerging consumer powerhouse - $600 million in 2019. Their values come through loud and clear in how they shop and what they buy. One value you need to know about is their strong preference for authenticity. It impacts the way they see your business.

90% of millennials say that brand authenticity is important to them. They prefer the “real and organic” over the “perfect and packaged.” They are seeing your business or nonprofit brand through that unique lense - and it creates a bigger impact than you might think. Their reaction can range from mild-distaste all the way to “this is obviously not for me,” and immediate departure from the website or other collateral. We've interviewed millennials who took one look at a website and concluded they'd never return.

Topics: Branding brand story Business to Business Business to Customer business growth strategies
5 min read

Your Brand Story - 3 Steps Forward and No Steps Back

By David Mills on February 10, 2020

A three-part series: How to own your brand story, align your team, and multiply your impact

Part 1: Own Your Brand Story

Anyone who works in a service-related industry knows the challenges of serving people, satisfying budgets and regulations, and doing all of that with a team of humans. Our experience often lines up with the title of the great book by Charles Swindoll about personal perseverance, Three Steps Forward and Two Steps Back. Sometimes it seems that just about the time we start to see our numbers climbing, we face a set-back due to customer service, a staffing issue, or even both. When you own your brand story it can help propel you to stronger growth, better staff retention and customer service.

In 2020, we’re convinced that taking three steps forward and no steps back, revolves around learning how to own your brand story, align your team, and multiplying your effort. We’re seeing these outcomes in the clients we work with and want to share them in this three-part article that will introduce the kinds of change that will create momentum that you can sustain.

Topics: Branding brand story Storytelling business growth strategies social media
7 min read

Capturing your brand story in photos: How to choose the right marketing images

By Amy Alexander on February 5, 2020

Topics: Branding brand story Storytelling assisted living
5 min read

Is Your brand helping you to compete in an employee’s market?

By David Mills on October 30, 2018

It hardly seems fair.  First, consumers use democratizing technology to change everything,  and then the state of change puts employees in the driver's seat too. We're hiring at Story Collaborative, and like many other employers, want to find the right person. Here is a chance to catch your breath and look beyond our now Uberized world as it relates to hiring and keeping great team members.  In this guest post, we are joined by Jonathan M. Mills, Founder of Corporate Culture Specialist with important insights into how your brand  can adapt and thrive in an employee's market.

Topics: Branding brand story employer brand Answers