People used to believe that seniors couldn't really be reached online. That's one reason that funeral preplanning and senior living still relies upon postal mail and expensive mass media. Along with everything else, times have changed. Now it's easier than ever to reach seniors online.
The trends toward online participation among seniors have been consistently growing for a number of years, but along with the rest of the population, they've gone more digital in 2020 that anyone could have imagined.