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Deep Dive » Buyer-journey
Amy Alexander
By Amy Alexander
on March 23, 2023
As buyers navigate their way through the purchasing journey, they will research many brands and solutions for their problems. And, in such a noisy marketplace, it can feel almost impossible to set your brand apart. The good news? Brand storytelling can provide a powerful solution for engaging customers and enabling a truly differentiated brand. The little-known reality is that every brand (whether or not you're a media or marketing company) should include video as a core activity of enabling their buyers in the journey. And, it doesn't have to be as hard as you think!
David Mills
By David Mills
on August 19, 2022

Avoid these time wasters in your search for a small business marketing consultant.

People who run small businesses don't think of the work they do as small - nor should they. They are the primary drivers of employment, and they pay the taxes that allow cities to operate. Small businesses create the environments that make communities great. The truth is a $10 to $40 million dollar company isn't small.

When looking for help, knowing what kind of consulting will move the ball forward can also help you to spot a marketing consultant that won't get the job done. Here's how you can sort through some of the noise to get the right kind of help.