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Deep Dive » Social-media
Amy Alexander
By Amy Alexander
on August 11, 2020
I don't know if you've noticed, but... your consumers are at home. You know this because you're at home, too! But, it's easy to forget that everyone across the globe is at home in a way they were not previously. The continued behavioral changes of people on YouTube actually hold unique insights into how people are feeling, what they are needing, and how their life is changing. These 8 YouTube stats will remind you of the needs of your consumer. They might even launch your marketing team toward an empathetic strategy that hits a home run (no pun intended).
Chad Alexander
By Chad Alexander
on July 28, 2020

There are many occasions as a marketing professional that call for pulling out your iPhone and capturing something. It could be your product, your customer having an awesome experience, or even in internal team challenge that has potential create amazing recruiting footage. For the next occasion, here are the top three things you can do (or tell you underling to do) to capture the best possible footage.

Amy Alexander
By Amy Alexander
on July 16, 2020

In 2020, I think it's clear that "everyone" is on Facebook. But, even so... the question remains: who is actively using Facebook and what are they doing while they scroll? These insights can help us better target our ads, and develop more relevant organic content.

David Mills
By David Mills
on September 06, 2018

Def: hac·tic
ˈhaktik/
noun

  1. Marketing tactics that create busy work instead of saving time or providing shortcuts to a growth goal.
  2. Blend word from Hectic and Hack, i.e., Hactic: Hectic with Marketing Hacks.

Everyone loves a shortcut—but as you know from sitting in the back seat while people refuse to use a map—they don’t always lead you to where you thought they would. It’s easy to get busy with lots of tasks that others have used, or that have been suggested to us as shortcuts for growth. When you begin to dabble in marketing, you can start to get a dozen emails a week with “marketing hacks” (read that as quick shortcuts) with each one promising to address every challenge you are facing.

David Mills
By David Mills
on March 28, 2016

We need marketing that truly connects in order to deliver qualified customers. An effective sales funnel that doesn’t feel like sales at all comes from the warmth of an engaging story. In turn, those story-based activities deliver customers who are engaged with the experience - engaged with you. With so many media choices, allowing customers to experience your brand story from the beginning—while still ensuring the greatest number of qualified leads from our marketing investment—can be a challenge.

David Mills
By David Mills
on February 15, 2016

Finding the right mix for your marketing budget requires ongoing vigilance and regular adjustments. The shift toward digital media has pushed many organizations into a significant learning curve that can result in smart marketing.  Much of the decision-making ends up being a wrestling match between "what we’ve always done" and attractive new opportunities. Beyond the tactical decisions over how much to allocate to various media, there lies a bigger opportunity.

David Mills
By David Mills
on March 02, 2015

Social Media. It Matters.

The average person will tell forty-two people about a great social media experience (1). Forty-two. And yet, only 36% of people report their problems being solved when they inquire via social media (2). Most marketing and sales specialists understand the power of a conversation. From the first time a customer encounters your brand -- maybe it's a billboard, an article in a magazine, or a post on Twitter -- your brand is beginning a conversation with that customer. So, where is the disconnect?

David Mills
By David Mills
on June 24, 2014

You can get to know a company, department or organization by the stories they tell.

Failure isn't usually the topic of most organizational stories, but maybe it should be.

Amy Alexander
By Amy Alexander
on June 17, 2014
[ Updated July, 2020 ]

What is the best day and time to post on social media? Wednesday. On Facebook, it's Wednesday at 11 a.m. or 1-2 p.m. and on Instagram it's Wednesday at 3p.

 

But wait!

There is more to the story...

Best day and time to post on social media? Great question! I would love to say that the answer above is the perfect formula for publishing. I would also like to say that hours of our research resulted in a simple way to ensure engagement. But, the truth is: there is no perfect day and time for every audience.