There are many occasions as a marketing professional that call for pulling out your iPhone and capturing something. It could be your product, your customer having an awesome experience, or even in internal team challenge that has potential create amazing recruiting footage. For the next occasion, here are the top three things you can do (or tell you underling to do) to capture the best possible footage.
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In 2020, I think it's clear that "everyone" is on Facebook. But, even so... the question remains: who is actively using Facebook and what are they doing while they scroll? These insights can help us better target our ads, and develop more relevant organic content.
Topics: Facebook social media infographic
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There’s nothing quite like getting the feeling of pride and patriotism from your fellow countrymen to pull on your heart strings and remind you of whats important. Thats exactly what some American companies have accomplished throughout the years through their advertising.
11 min read
When social media erupted ten years ago, something major happened between people. As 6 degrees of separation began to shrink, so did true human connections. Face to face interactions joined the ranks of slang acronyms like LOL, JK, BRB, and IRL. Text messaging and Facebook Messenger took the place of a good old fashioned phone call.
Topics: Facebook Video social media
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A three-part series: How to own your brand story, align your team, and multiply your impact
Part 1: Own Your Brand Story
Anyone who works in a service-related industry knows the challenges of serving people, satisfying budgets and regulations, and doing all of that with a team of humans. Our experience often lines up with the title of the great book by Charles Swindoll about personal perseverance, Three Steps Forward and Two Steps Back. Sometimes it seems that just about the time we start to see our numbers climbing, we face a set-back due to customer service, a staffing issue, or even both. When you own your brand story it can help propel you to stronger growth, better staff retention and customer service.
In 2020, we’re convinced that taking three steps forward and no steps back, revolves around learning how to own your brand story, align your team, and multiplying your effort. We’re seeing these outcomes in the clients we work with and want to share them in this three-part article that will introduce the kinds of change that will create momentum that you can sustain.
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- Marketing tactics that create busy work instead of saving time or providing shortcuts to a growth goal.
- Blend word from Hectic and Hack, i.e., Hactic: Hectic with Marketing Hacks.
4 min read
When you look at the statistics, it’s easy to see that the majority (if not all) of the parents who might want to enroll their children in your school, as well as their friends, are pretty addicted to Facebook. Facebook is smart, and they’ve made it possible for the average American to make sharing family photos, playing games, checking in, and messaging a normal part of their daily operating system.
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The aim of marketing is to place your business story in the thoughts and conversations of your buyer (in a way that creates sales).
It used to be that the precursor to an effective business story was pushing out a big and brassy advertisement right in the middle of whatever consumers were enjoying. If they were listening to radio, you made them stop for the commercial break. Same thing with TV; you gave them eight minutes of viewing and then made them wait through several minutes of ads before they could see the next section of their show.