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3 min read

8 youtube stats that will remind you of the needs of your consumer

By Amy Alexander on August 11, 2020

I don't know if you've noticed, but... your consumers are at home. You know this because you're at home, too! But, it's easy to forget that everyone across the globe is at home in a way they were not previously. The continued behavioral changes of people on YouTube actually hold unique insights into how people are feeling, what they are needing, and how their life is changing. These 8 YouTube stats will remind you of the needs of your consumer. They might even launch your marketing team toward an empathetic strategy that hits a home run (no pun intended).

Topics: COVID-19 soclal networks business growth strategies social media infographic
2 min read

top 3 tips for filming on your iphone

By Chad Alexander on July 28, 2020

There are many occasions as a marketing professional that call for pulling out your iPhone and capturing something. It could be your product, your customer having an awesome experience, or even in internal team challenge that has potential create amazing recruiting footage. For the next occasion, here are the top three things you can do (or tell you underling to do) to capture the best possible footage.

Topics: Facebook Video Killed the Radio Star Video social media
3 min read

[Infographic] Who is on Facebook, and how should we advertise?

By Amy Alexander on July 16, 2020

In 2020, I think it's clear that "everyone" is on Facebook. But, even so... the question remains: who is actively using Facebook and what are they doing while they scroll? These insights can help us better target our ads, and develop more relevant organic content.

Topics: Facebook social media infographic
1 min read

Value Based ads bring out the best in Americans

By Jennifer Bailey on July 1, 2020

There’s nothing quite like getting the feeling of pride and patriotism from your fellow countrymen to pull on your heart strings and remind you of whats important. Thats exactly what some American companies have accomplished throughout the years through their advertising.

Topics: marketing growth marketing social media adsinthewild s+marketing
11 min read

The Why & How of Facebook Live: Embracing Your Humanity on Camera

By Jennifer Bailey on April 13, 2020

When social media erupted ten years ago, something major happened between people. As 6 degrees of separation began to shrink, so did true human connections. Face to face interactions joined the ranks of slang acronyms like LOL, JK, BRB, and IRL. Text messaging and Facebook Messenger took the place of a good old fashioned phone call.

Topics: Facebook Video social media
5 min read

Your Brand Story - 3 Steps Forward and No Steps Back

By David Mills on February 10, 2020

A three-part series: How to own your brand story, align your team, and multiply your impact

Part 1: Own Your Brand Story

Anyone who works in a service-related industry knows the challenges of serving people, satisfying budgets and regulations, and doing all of that with a team of humans. Our experience often lines up with the title of the great book by Charles Swindoll about personal perseverance, Three Steps Forward and Two Steps Back. Sometimes it seems that just about the time we start to see our numbers climbing, we face a set-back due to customer service, a staffing issue, or even both. When you own your brand story it can help propel you to stronger growth, better staff retention and customer service.

In 2020, we’re convinced that taking three steps forward and no steps back, revolves around learning how to own your brand story, align your team, and multiplying your effort. We’re seeing these outcomes in the clients we work with and want to share them in this three-part article that will introduce the kinds of change that will create momentum that you can sustain.

Topics: Branding brand story Storytelling business growth strategies social media
4 min read

Three Types of Funeral Home Social Media Users

By David Mills on July 25, 2019

Topics: Sales Funnel Sales funeral home marketing soclal networks social media
1 min read

Should I be using digital ads?

By David Mills on July 1, 2019

Topics: marketing plan Answers social media
3 min read

The Word They Forgot to Add to the Dictionary - Hactics (and how to know if you are doing it)

By David Mills on September 6, 2018

Def: hac·tic
ˈhaktik/
noun

  1. Marketing tactics that create busy work instead of saving time or providing shortcuts to a growth goal.
  2. Blend word from Hectic and Hack, i.e., Hactic: Hectic with Marketing Hacks.
Topics: medical marketing school marketing Nonprofits education marketing growth marketing business growth strategies social media
4 min read

Finding the Silver Lining in Facebook

By David Mills on April 2, 2018

When you look at the statistics, it’s easy to see that the majority (if not all) of the parents who might want to enroll their children in your school, as well as their friends, are pretty addicted to Facebook. Facebook is smart, and they’ve made it possible for the average American to make sharing family photos, playing games, checking in, and messaging a normal part of their daily operating system.

Topics: school marketing education marketing private education private school inbound marketing marketing Christian School business growth strategies social media