The Great Debate: a Story about A/B Testing

SEO Packages Need Content to Thrive

By David Mills
on May 06, 2016

The web marketing world is full of SEO (search engine optimization) offers. They often tell stories of wild new amounts of business using back room magic. One that was shared recently promised 111% more traffic in just 14 days! Usually more web traffic is better, but SEO packages that deal only with structure and links miss the reality of customer behavior---especially if they resort to risky or unethical tactics. Without addressing what the web searcher finds when they arrive on a site, SEO can miss the main point of building valuable web traffic that creates real customers. Both the search engines and potential buyers are looking for valuable content.

3 Ways to Own Your Smart Marketing

By David Mills
on February 15, 2016

Finding the right mix for your marketing budget requires ongoing vigilance and regular adjustments. The shift toward digital media has pushed many organizations into a significant learning curve that can result in smart marketing.  Much of the decision-making ends up being a wrestling match between "what we’ve always done" and attractive new opportunities. Beyond the tactical decisions over how much to allocate to various media, there lies a bigger opportunity.

The KISS Acronymn & Your SMART Marketing

By Chad Alexander
on February 07, 2016

Let me start by saying that I tried to fit three acronyms into this blog, but just couldn't make it happen. As you likely know, SMART is an acronym for defining how to create rock solid objectives, goals, targets, etc. So, how do we get SMART marketing? Getting SMART about your next big marketing push can help you out tremendously.

Nine ways to get a return on your email investment.

By David Mills
on October 08, 2015

THE LONG STORY, SHORT

Email is not dead. It may not be as cool, trendy, or techy as the latest social network. But, it has higher click-through rates. And, companies that use it can generate twice the number of quality leads at one-third of the cost. As a way to tell your story and empower customers to share your message, email is hard to beat.

Best Day and Time to Post on Social Media in 2020

By Amy Alexander
on June 17, 2014

[ Updated July, 2020 ]

What is the best day and time to post on social media? Wednesday. On Facebook, it's Wednesday at 11 a.m. or 1-2 p.m. and on Instagram it's Wednesday at 3p.

But wait!

There is more to the story...

Best day and time to post on social media? Great question! I would love to say that the answer above is the perfect formula for publishing. I would also like to say that hours of our research resulted in a simple way to ensure engagement. But, the truth is: there is no perfect day and time for every audience.