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1 min read

What to say when asked: Can you prove your marketing is working?

By David Mills on September 2, 2020

The question: How to respond when your CFO walks in and says: "We're going to cut your marketing budget, unless you can prove that your methods are working."


The answer:

You can't say: “Yikes! I need a rain check." 

Topics: Sales Funnel growth marketing Metrics business growth strategies Repeat After Me
6 min read

The Great Debate: a Story about A/B Testing

By Jennifer Bailey on February 27, 2020

Topics: marketing Metrics
1 min read

KISS, YAGNI, and the '80s classic, The Goonies

By Chad Alexander on May 24, 2018

Hello everyone! It's another week and another blog.

This week, I thought I would share a few things. First, how many here have seen The Goonies?

Topics: better storytelling Video Killed the Radio Star Metrics
3 min read

SEO Packages Need Content to Thrive

By David Mills on May 6, 2016

The web marketing world is full of SEO (search engine optimization) offers. They often tell stories of wild new amounts of business using back room magic. One that was shared recently promised 111% more traffic in just 14 days! Usually more web traffic is better, but SEO packages that deal only with structure and links miss the reality of customer behavior---especially if they resort to risky or unethical tactics. Without addressing what the web searcher finds when they arrive on a site, SEO can miss the main point of building valuable web traffic that creates real customers. Both the search engines and potential buyers are looking for valuable content.

Topics: inbound marketing Content Management System SEO Metrics
4 min read

3 Ways to Own Your Smart Marketing

By David Mills on February 15, 2016

Finding the right mix for your marketing budget requires ongoing vigilance and regular adjustments. The shift toward digital media has pushed many organizations into a significant learning curve that can result in smart marketing.  Much of the decision-making ends up being a wrestling match between "what we’ve always done" and attractive new opportunities. Beyond the tactical decisions over how much to allocate to various media, there lies a bigger opportunity.

Topics: inbound marketing marketing email websites Metrics social media
3 min read

KISS Your SMART Marketing

By Chad Alexander on February 7, 2016

Let me start by saying that I tried to fit three acronyms into this blog, but just couldn't make it happen. As you likely know, SMART is an acronym for defining how to create rock solid objectives, goals, targets, etc. So, how do we get SMART marketing? Getting SMART about your next big marketing push can help you out tremendously.

Topics: marketing Metrics
4 min read

Nine ways to get a return on your email investment.

By David Mills on October 8, 2015


Email is not dead. It may not be as cool, trendy, or techy as the latest social network. But, it has higher click-through rates. And, companies that use it can generate twice the number of quality leads at one-third of the cost. As a way to tell your story and empower customers to share your message, email is hard to beat.


Topics: email How to Business to Business Business to Customer Metrics
3 min read

Best Day and Time to Post on Social Media in 2020

By Amy Alexander on June 17, 2014

[ Updated July, 2020 ]

What is the best day and time to post on social media? Wednesday. On Facebook, it's Wednesday at 11 a.m. or 1-2 p.m. and on Instagram it's Wednesday at 3p.


But wait!

There is more to the story...

Best day and time to post on social media? Great question! I would love to say that the answer above is the perfect formula for publishing. I would also like to say that hours of our research resulted in a simple way to ensure engagement. But, the truth is: there is no perfect day and time for every audience.

Topics: Storytelling Metrics soclal networks social media