The promise of technology for business is its ability to make big resources available for everyone. It’s an equalizer. The personal applications have changed entertainment, personal networking, finance, job hunting, and many other parts of our lives. In business, we look to technology accelerators in ecommerce, cloud services, software that is developed through broad crowdsourcing, and other systems that allow us to do more with less time and money.
This is a common question for many marketers. You look at your site, and it's been a few months (or a few years) since it was revamped. You start to wonder... "Do I need a new website?" Sometimes, it's not a question you're asking. In some cases, your boss walked into your office in the middle of a busy day and asked, "Hey, do we need a new website?"